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Alan Siegel (born August 26, 1938) is the CEO of Siegelvision, a brand identity consultancy. He is the founder and chairman emeritus of the global brand strategy firm Siegel+Gale.
In 2011, Alan created Siegelvision, a new company focused on solving tough branding and communications problems for purpose-driven organizations. He’s an author, a noted TED TALK presenter, and an avid photography collector.
- 9 East 40th Street Midtown, NY, 10016 United States
- info@siegelvision.com
- (646) 738-6000
We are an award-winning brand identity and communications consultancy founded by Alan Siegel. A high powered group of passionate, decisive strategists, storytellers, and clear thinkers focused on developing bold, dynamic brands across companies and industries– with a distinctive personality, and voice to rise above the noise.
Oct 22, 2021 · Alan Siegel was a branding pioneer who designed the NBA logo in 1969, inspired by a photo of Jerry West. He shares his story, sports background and reaction to the logo's popularity and controversy.
Jun 14, 2018 · Alan Siegel is a branding expert and author of Simple and Voice Lessons. He shares his insights on how to communicate clearly, create a distinctive voice and navigate the complex cultural landscape.
Apr 22, 2011 · In 1970, Alan Siegel created the NBA's iconic logo, based on a picture of Los Angeles Lakers' star Jerry West dribbling up the basketball court. Today this logo, with its white silhouette...
- 2 min
- 12.8K
- Siegel Gale
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Oct 22, 2021 · The red, white and blue logo came to life in 1969 by Alan Siegel, a branding pioneer whose agency created that logo and others for many major corporations: Bank of America, AARP, Xfinity,...