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Aug 2, 2007 · Reaching right up to today’s world of multibillion-dollar corporations, looking at how the arrival of Nike affected the pitch and the significance of Adidas’s recent takeover of Reebok, this is an incredible sporting drama of competition, greed, bribery, passion and shoes. Read more.
- Barbara Smit
Buy The Lords of the Rings: Power, Money and Drugs in the Modern Olympics by Andrew Jennings, Vyv Simson (ISBN: 9780671712259) from Amazon's Book Store. Everyday low prices and free delivery on eligible orders.
- Andrew Jennings, Vyv Simson
Sep 12, 2005 · Started in their mother's laundry room in Germany, Adi and Rudi Dassler's shoe business was an instant success, their spikes worn by Jesse Owens in the Berlin Olympics. But a vicious feud soon pulled them by the end of World War II, the brothers split the company, dividing their family and hometown.
Horst Dassler (12 March 1936 – 9 April 1987): 215 was a German businessman. The son of Adolf "Adi" Dassler, founder of Adidas. Horst Dassler founded Arena, a swimwear company, and became chairman of Adidas, and at the time of his death it was the world's largest sporting goods manufacturer with affiliates in 40 nations.
Mar 17, 2009 · Started in their mother’s laundry room in Germany, Adi and Rudi Dassler’s shoe business was an instant success. But a vicious feud soon pulled them apart: by the end of World War II, the brothers split the company, dividing their family and hometown.
The result of years of investigations by award-winning corruption specialists, ‘Lords’ reveals how positive drugs tests were concealed so that the Olympic Games could be sold as ‘clean’ to sponsors, rebranded as ‘partners,’ while heavily doped male and female athletes were changing sex!
- Andrew Jennings
Mar 17, 2009 · Sneaker Wars is the fascinating true story of the enemy brothers behind Adidas and Puma, two of the biggest global brands of athletic footwear. Adi and Rudi Dassler started their shoe...
