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Sep 19, 2024 · John Lewis has released an early hint of its Christmas ad with a new campaign centred on its recently revived Never Knowingly Undersold price pledge.
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Sep 19, 2024 · John Lewis reveals first ad in three part campaign for the ‘Golden Quarter’. Reimagined Never Knowingly Undersold pledge at the heart of the ad. 100-year legacy of price promise and historical Archive used to inspire the film.
Sep 19, 2024 · With just under 100 days until Christmas, John Lewis has released an early hint of its festive advert with a new campaign centred on its 'Never Knowingly Undersold' pledge - its promise to...
Sep 19, 2024 · Christmas might be over 90 days away, but John Lewis is already dropping hints about its 2024 advert. The retailer has released a 90-second film, The Window.
- Lisa Joyner
- Lisa.Walden@hearst.co.uk
Sep 19, 2024 · Voiced by actress Samantha Norton and directed by King She, the scenes draw on John Lewis’ own archive, showing glimpses of the past including people discovering a toaster for the first time in 1925 and the flagship store being used as a bomb shelter during the Blitz.
Sep 19, 2024 · The 90-second campaign film and print ads, developed by creative agency Saatchi & Saatchi, show a single window at John Lewis’s Oxford Street flagship being dressed and redressed over a century, the duration of time the price promise has been in operation.
Sep 19, 2024 · The campaign from Saatchi & Saatchi traces historical moments from the last century through the lens of John Lewis’ role on the high street. Running at 90 seconds long, we reverse through the decades…