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- disruptive innovation
Technological innovation that creates a new market and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances
In business theory, disruptive innovation is innovation that creates a new market and value network or enters at the bottom of an existing market and eventually displaces established market-leading firms, products, and alliances. The term, "disruptive innovation" was popularized by the American academic Clayton Christensen and his collaborators beginning in 1995, but the concept had been previousl... Wikipedia
