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House of Deréon was a ready-to-wear fashion line introduced by singer and actress Beyoncé and her mother and then-stylist Tina Knowles. The style and concept was inspired by three generations of women in their family, with the name "Deréon" paying tribute to Beyoncé's maternal grandmother, Agnèz Deréon (mother of Tina Knowles).
Jul 5, 2021 · Long before Ivy Park came into fruition, Beyoncé launched her first clothing line, House of Dereon. However, some fans might not know why the celebrity’s brand no longer exists.
The Official Home of the House of Deréon. 115,664 likes · 1 talking about this. Couture. Kick. Soul.
Oct 29, 2020 · Beyonce's Dereon and House of Dereon brands are on the verge of major global expansion, thanks to a deal just announced. LF USA, a global apparel company, has acquired Beyond Productions...
Aug 4, 2023 · While Beyonce has emerged as a vocal and fashion powerhouse, many may not know that Queen Bey's first attempt at creating her own fashion line, called House of Dereon, failed miserably.
Sep 8, 2004 · Beyoncé unveils the name of her much-anticipated apparel collection, The House of Deréon, named after the singer’s grandmother.
Sep 7, 2012 · BEYONCE KNOWLES' fashion label House of Deréon is undergoing a reshuffle following a reported fall in sales. The shake-up will include a return to the US for the Europe-distributed brand.
