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Mar 25, 2024 · Xiaohongshu has a smaller user base than Douyin and Kuaishou, which have monthly active user bases of about 750mn and 700mn respectively. But Li said the platform’s 312mn users were concentrated ...
About this app. Xiaohongshu is a lifestyle platform that inspires people to discover and connect with a range of diverse lifestyles, where over 200 million users every month share their life experiences. [Interesting lifestyles] Here is where you uncover lifestyle trends and a range of diverse interests and hobbies that are popular among young ...
Sep 21, 2023 · Xiaohongshu’s 80% of revenue comes from advertising. Xiaohongshu, valued at more than $3 billion in 2023, is more dependent on paid ads and search ads than other social media platforms, with ads revenue accounting for 80% of the total revenue. The remaining 20% comes from e-commerce, as the platform has its own built-in online marketplace.
Jun 7, 2021 · Xiaohongshu’s user-generated review content has a reputation for authenticity, and the word of mouth generated can have a strong effect on brand awareness and even sales. Xiaohongshu’s conversion rate is as high as 8%, compared to 2-3% on other e-commerce platforms.
Jul 26, 2022 · Xiaohongshu is powered by user-generated content, which makes it attractive for Western brands seeking authentic feedback from consumers. By joining Xiaohongshu to test the waters, Sézane was able to get direct feedback from potential customers like Liu, who followed the account and left comments asking when the brand would be officially entering the market.
Mar 25, 2024 · Xiaohongshu has a smaller user base than Douyin and Kuaishou, which have monthly active user bases of about 750mn and 700mn respectively. But Li said the platform’s 312mn users were concentrated ...
