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- The judgment, which largely endorses the decision of the Court of Appeal, means a less stringent approach as to whether or not products are considered comparable. This appears likely to lead to an increase in comparative advertising in the Irish grocery retail sector.
www.lkshields.ie/news-insights/publication/comparative-advertising-whats-acceptable-guidance-from-the-supreme-courtComparative Advertising: What’s Acceptable? Guidance from the ...
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May 12, 2017 · It had significant consequences for Irish and UK advertisers running campaigns across both markets and was out of step with both European decisions and the policy goals underlying comparative advertising law.
Very long running litigation in Ireland between well-known supermarket operators has finally concluded with a Supreme Court decision that confirms the test for comparative advertising under the confusing Irish implementation of the EU Directive on Misleading and Comparative Advertising Directive 2006/114/EC (the “2006 Directive”) and of ...
Oct 12, 2015 · A recent decision in a dispute between Aldi and Dunnes Stores suggests that, despite the pointers from the CJEU, comparative advertising is a dangerous game to play in Ireland. Matheson's Alistair Payne explains.
Jul 22, 2024 · Recent ASA Decisions. In the ASA’s latest complaints bulletin, 18 advertisements were found to be in breach of the Code. Common features of complaints that were upheld by the ASA include comparative claims, claims using superlatives and ambiguous or misleading statements. Comparative claims and claims using superlatives.
Apr 6, 2020 · What is comparative advertising? The UK’s comparative advertising rules are now entirely derived from EU law (and will be for the foreseeable future, unless and until the UK government decides to replace them with something home grown).
Dec 2, 2016 · Sean Murphy looks at the complex laws controlling misleading and comparative advertising in Ireland for the November Gazette. Following Europe Advertising is one of the most effective ways that a trader can bring a product to a consumer’s or another trader’s attention.
