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  2. Jul 26, 2021 · On the webpage, Apple highlights the M1 chip as the number one reason why business users should choose a Mac, offering up an ‌M1‌ overview [PDF] that explains the benefits of the ‌M1‌ chip....

  3. Jul 26, 2021 · From lower costs in the long run, the new M1 chip, long battery life, security, IT flexibility, and a reported 336% ROI, here’s Apple’s pitch for businesses of all sizes. The new webpage is ...

    • Less Turnover and Cheaper in The Long Run
    • More Security
    • No Need For Upgrades
    • Better Compatibility with Mobile Devices
    • Less Support Needed
    • Cloud-Based Solutions Make Backups Easier

    On average, Macs tend to have a longer lifecycle than Windows machines. Typically, a Mac can sufficiently run for 3 years. But if you talk to any IT team that’s been supporting Macs, you’ll quickly see that you can potentially get up to 6 years out of one. Not saying 6 years should be your benchmark, but that’s definitely a possibility, especially ...

    Not to say that macOS is infallible, but it is definitely more secure than its Windows counterpart. There is less malware out there, comparatively speaking. And it’s less prone to security and data breaches. Again, please don’t read this as if it won’t ever happen, but it’s much less likely to happen on your Apple devices. A stronger operating syst...

    With Apple switching over to their own processors, the M1 chips and beyond are now proving to be powerful enough for most business needs. When Macs came with Intel processors — or maybe what you’re familiar with still on Windows machines — you’d need to max out their RAM and processor speeds to make sure it could keep up. This new silicon is not ju...

    You briefly read about how iOS and iPadOS are helping decrease the barrier to entry on Mac in the office. But that also means that your user will be able to seamlessly go from their company Mac to their personal iPhone with their data intact. That probably scares some of the security folks reading this, but there are ways to manage that and make su...

    Because you do not have to worry about all things like virus definitions, operating system patches, etc., you’ll find that overall your Mac devices don’t need as much day-to-day attention, which means less support from your team. So, you can have an IT team that’s proactively working to make technology better for your company and not just bandaging...

    Before, it used to be a headache to support a storage system that both your Mac and Windows computers could talk to. But thanks to cloud solutions, that issue is entirely off the table. All you need to worry about is a client-side application or, better, a browser.

    • Abhijith N Arjunan
    • Macs Are a Long-Lasting Investment. In terms of both hardware and software, Macs are a long-lasting investment. As a business, you would rather not rack up frequent spending, would you?
    • Incredible Performance With Apple Silicon Chips. Apple has really outdone PC manufacturers with the introduction of Apple silicon chips. The line-up started with the M1 chip, but we have seen incredible performance improvement with the M2 Pro and M2 Max variants.
    • Macs Require Minimal Maintenance. IT maintenance can be a hurdle even if you run a small or medium business. You may have to spend plenty of resources to keep the infrastructure up to date.
    • Macs Offer Best-in-Class Security. Security is something you should not compromise while choosing a platform for your business. So, even though there are no absolutes in the world of security, Macs offer best-in-class security.
    • Apple Silicon. One seriously powerful chip: The Apple M1 chip changes everything. Custom technologies. Blazing-fast processing. And incredible power efficiency.
    • Apple Silicon again. It’s that powerful. Supercharged by the Apple M1 chip, MacBook Air is up to 3.5x faster than before.1 Multitask across projects, analyze spreadsheets while you video conference, and crush even the most performance-heavy tasks.
    • Battery life. With jaw-dropping battery life — up to 18 hours — MacBook Air delivers the power to work where, how, and for as long as you want.
    • Mac works with IT. Set up devices from anywhere with zero-touch deployment. And manage Mac at any scale with mobile device management. One of the key themes that I’ve discussed as long as I’ve been writing about Apple in the workplace is how far Apple has built its management tools to streamline macOS management.
  4. Employees are like everyone else—they value choice. In fact, 94% of workers say they are more likely to choose an employer who offers an employee device choice program. Some may scoff that these preferences attribute to the greater familiarity of Mac users who exclusively use Apple products at home.

  5. Jul 29, 2021 · Apple gives 11 reasons why businesses should use Macs (Excel is one) Cupertino launches a new push to win over business customers. Is it persuasive? Written by Chris Matyszczyk, Contributing...

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