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- Nick Carson
- Pepsi vs Korean Air. Several elements can make a logo look similar even if has a very different origin and inspiration. Shape and colour are two of them, but there the same shapes and colours can hold meaning and identity for very different brands.
- Formula 1 vs 3M's Futuro tights. Often the most successful logos are the most simple, but it can be difficult not to simplify in the same way that someone else has simplified.
- Airbnb vs Azuma Drive-In. When DesignStudio announced its new Bélo symbol for Airbnb in 2014, a symbol of "coming together" and "belonging anywhere", the internet went wild – comparing it to everything from genitalia to Peter Griffin's chin.
- National Film Board vs Virtual Global Taskforce. When it comes to visual metaphors, however smart, there's always a chance someone else will have thought of it – albeit with a different meaning in mind.
Jul 2, 2024 · Also See: 14 Famous Hidden Messages in Logos. 5. Aston Martin: Luxury Meets Speed. Aston Martin, what a beautiful name. It makes me think of James Bond, high-performance cars, and Formula One races. The logo of the race car team perfectly combines their road car history with their ambition in racing.
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- Aston Martin wings emblem. Marking the first of many car emblems with wings is the Aston Martin logo. Way back in 1913 (when the company was founded), the emblem featured A and M inside a circle.
- Bentley wings car emblem. Given all these car symbols with wings, you’d think every automaker was originally manufacturing planes. In the case of Bentley, that premise is actually not too far from reality.
- Chrysler wings car emblem. Yet another car emblem with wings, the Fiat Chrysler logo was originally fashioned after the Kruessler family crest. In the 1930s, wings were added, while a wax seal remained as a stamp of quality.
- Mazda M-wings emblem. In 1936, Mazda’s car emblem featured a triple-stacked M (for “Mazda Motor Company”) with wings. It would undergo numerous revisions in the decades that followed.
Perhaps lesser known than some of the F1 team logos on this list, Lola Cars International was a British race car company that operated between 1958 and 2012. The brand started off building small front-engine sports cars before eventually entering the Formula Junior section.
Los Angeles Chargers: Great Logos Don’t Need Rebranding. The San Diego Chargers moved to Los Angeles in 2017. They released a new logo on social media to promote their new branding, but it was mocked so much on social media, the team never used it. The Chargers’ current bolt logo is iconic- there was no need to change it.
Jul 31, 2017 · NISSAN: The Nissan name is an abbreviation of Nihon Sangyo (Japan Industries), which was the parent company of Datsun. When Nissan replaced Datsun on the back of cars, its logo was the company’s ...
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A strategically designed logo can use image schemas to effectively complement the name. Scion’s logo helps it communicate power and protection; Turo’s looks luxurious and dependable. By understanding both of these verbal and non-verbal communication strategies, brands can double the effectiveness of their visual identity.
