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What is an action title?
Why are action titles important?
What is the difference between a slide title and action title?
Why are action titles important in a PowerPoint presentation?
Sep 20, 2023 · An action title is the most important point of the slide, formulated as a short, simple sentence. It should ideally be the main takeaway or ‘so what’ of the slide, and – if done right – allows the audience to only read the title to understand the primary message of the slide.
- What Is An Action Title?
- How Do Action Titles Link with The Slide Deck Storyline?
- Best Practices For Writing Action Titles
- Examples of Action Titles
An action title is a slide title or lead-in that articulates the key implication or ‘so-what’ of the slide. As a consultant, you’re often communicating with busy executives. Action title’s make your slides easier to understand, because your reader doesn’t have to dive into the detail of the slide body and try to uncover the key takeaway themselves.
So far, we’ve only talked about how action titles can be used to communicate the so-what of your individual slide. But let’s zoom out and consider your complete slide deck. The purpose of your slide deck is to persuade your audience and lead them to a conclusion. To do that, your slide deck should have a clear and compelling situation-complication-...
There are a few key principles that you can use to ensure that you write good action titles, they include: 1. Be specific, not generic: Most importantly, you need to ensure that your so-whats are actually insightful. Don’t write action titles that are obviously true. For example, “customer acquisition requires a strong product proposition” is an ex...
Now you know how to write good action titles, let’s take a look at some examples from real consulting firms, such as McKinsey, BCG and Bain. These action titles come from our Slide Library. The slide library contains over 100 strategy consulting slides from real consulting firms. You can browse and filter to learn how strategy firms build slides (o...
A good action title condenses the core message of your slide into one sentence. Your audience can immediately internalize the most important takeaway from your slide just by reading the title. An added bonus is that it gives you, the presenter, a strong anchor for what you want to communicate.
Nov 18, 2023 · Mastering the art of crafting captivating action titles can elevate your PowerPoint presentations to new heights. These titles are more than just headings; they are catalysts for engagement, clarity, and motivation.
Apr 8, 2024 · Action titles are the most important elements. They ensure that the reader gets the most important point right from the beginning without needing all the details. This is called...
Aug 29, 2023 · Your storyline should be clear at the slide title level, which is why action titles are so important. Your audience should be able to read only your action titles all the way through the presentation and a) understand what the main conclusions are and b) understand how you got to those main conclusions through analysis.
A good action title is understood immediately. It summarizes your slide’s contents and gives you and your audience security by providing a clear message. It’s no longer than two lines, avoids “filler” words and provides facts, not PR.
