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1. www.seattletimes.com › business › in-person-terryIn Person: Terry Heckler, who drew Starbucks mermaid, can’t ...

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   Sep 19, 2011 · Starbucks — For four years in the early ’70s, Heckler Associates was called Heckler Bowker. The second name was for Gordon Bowker, a writer who at the time was also co-founding Starbucks.

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2. www.historylink.org › File › 2075Starbucks opens for business and its founders pass out free ...

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   Feb 15, 2017 · Baldwin kept his job at Boeing while Bowker, a writer and creative thinker, was a partner in the advertising agency Heckler Bowker. His partner Terry Heckler created the original Starbucks logo: a bare-breasted mermaid who served as a siren to lure in customers.

3. www.forbes.com › sites › ronaldholdenHow Starbucks Was Born Half A Century Ago - Forbes

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   Dec 12, 2017 · But first, Bowker and a graphic designer, Terry Heckler, who doodled the original Starbucks mermaid logo, teamed up to start an ad agency, Heckler Bowker, that created some of television's...

   • Author: Ronald Holden

4. www.historylink.org › File › 20292Starbucks: The Early Years - HistoryLink.org

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   Feb 15, 2017 · The passionate, quality-driven approach of Starbucks's three founders -- Jerry Baldwin (b. 1942), Gordon Bowker (b. 1942) and Zev Siegl (b. 1942) -- helped change public perception of what a cup of coffee could be and set the stage for the company's development.

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5. archive.starbucks.com › record › the-story-of-the-sirenThe Story of the Siren | Starbucks Archive

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   First, great coffee. Second, the Siren. So who is this memorable maiden, who’s been with us, in various forms, since our inception? She’s the brainchild of Terry Heckler, a corporate artist and the one-time creative partner of Gordon Bowker, one of the founders of Starbucks.

6. www.forbes.com › sites › ronaldholdenThe Starbucks Mermaid Isn't Perfect, But That's Just Fine

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   Jan 17, 2018 · In the 1970s, the Seattle-based Heckler would brainstorm ideas for the new coffee company that his creative partner, Gordon Bowker, wanted to launch. It was Heckler who came up with the name,...

7. People also ask

   What happened to Heckler Bowker?

   • Bowker, a director and advertising guru for the company, now moved his office into the Airport Way plant. (He had sold out of Heckler Bowker and was in the process of co-founding Red Hook Brewery, the Northwest's pioneering microbrewery, which debuted that year.)

   Starbucks: The Early Years - HistoryLink.org

   www.historylink.org/File/20292

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   Who is Heckler Associates?

   • Starbucks — For four years in the early ’70s, Heckler Associates was called Heckler Bowker. The second name was for Gordon Bowker, a writer who at the time was also co-founding Starbucks. “He’s very cerebral and unpredictable, and totally honest,” Bowker said about his former partner. “I’d use the word ‘guileless,’ but he’s very savvy.

   In Person: Terry Heckler, who drew Starbucks mermaid, can’t stop

   www.seattletimes.com/business/in-person-terry-heckler-who-drew-starbucks-mermaid-cant-stop-sketching/

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   Who is Gordon Bowker?

   • So let's take a moment, this holiday season, to look back at the company's history. The Starbucks story begins with a defining moment, not widely told. Gordon Bowker had grown up in Seattle, enrolled at the University of San Francisco, dropped out. He bummed around Europe, where he acquired a taste for English beer.

   How Starbucks Was Born Half A Century Ago - Forbes

   www.forbes.com/sites/ronaldholden/2017/12/12/how-starbucks-was-born-half-a-century-ago/

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   Did Siegl & Bowker ever meet?

   • That the three founders ever met is something of a wonder. Siegl and Bowker were both Seattle transplants and Baldwin was raised in the San Francisco Bay Area. They grew up in varied circumstances and the differences in their personalities and skill sets would make their partnership work.

   Starbucks: The Early Years - HistoryLink.org

   www.historylink.org/File/20292

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   Who is Terry Heckler?

   • Yet Terry Heckler’s drawings and paintings are everywhere he goes — at home, at work, on the ferry, and embedded as images and ideas in the corporate designs he has done for the past 42 years. The Belltown lobby of his brand consulting firm, Heckler Associates, is decorated with logos of major clients from New Balance to Cinnabon to Panera Bread.

   In Person: Terry Heckler, who drew Starbucks mermaid, can’t stop

   www.seattletimes.com/business/in-person-terry-heckler-who-drew-starbucks-mermaid-cant-stop-sketching/

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   Where did Bowker get his coffee?

   • One day over lunch and a bad cup of coffee, Bowker flashed an idea. In search of quality coffee, he'd been driving to Vancouver, B.C., to a coffee and tea company called Murchie's. Before long, many of his friends had gotten hooked and were placing orders with him.

   Starbucks: The Early Years - HistoryLink.org

   www.historylink.org/File/20292

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8. www.tastingtable.com › 873652How Moby Dick Inspired The Name Of Starbucks - Tasting Table

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   May 24, 2022 · According to the company's co-founder Gordon Bowker in an interview with The Seattle Times, the original name was going to be Cargo House, but Bowker says that now he and his counterparts...