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Mohan Murjani
- In 1976, Vanderbilt and Mohan Murjani teamed up to launch a line of designer jeans under the name, Gloria Vanderbilt by Murjani.
www.foxbusiness.com/business-leaders/gloria-vanderbilt-designer-jeans-pioneer
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In the period from 1982 to 2002, L'Oreal launched eight fragrances under the brand name Gloria Vanderbilt. [30] Murjan sold rights to the name Gloria Vanderbilt to the owners of Gitano Group Inc. [31] in 1988. [32] Jones Apparel Group acquired the rights to Gloria Vanderbilt jeans in 2002. [33] [34]
Jeans That Fit Your Needs. Gloria Vanderbilt created the designer jean movement and was the first major jeanswear brand launched by a woman, for women. Originally recognized for its iconic fit and signature swan logo, Gloria Vanderbilt always arrives to fit your needs.
Jun 17, 2019 · Instead of “poor little Gloria,” the child victim of a terrible public custody battle, she became Gloria Vanderbilt, jeans queen and female entrepreneur.
Jun 17, 2019 · In 1976, Vanderbilt and Mohan Murjani teamed up to launch a line of designer jeans under the name, Gloria Vanderbilt by Murjani. The jeans had Vanderbilt’s name embroidered in the back pocket...
- Katherine Lam
Oct 9, 2024 · In 1976, Vanderbilt and Mohan Murjani teamed up to launch a line of designer jeans under the name Gloria Vanderbilt by Murjani. On the back pocket was her signature; on the front coin pocket was a swan emblem – in honor of Vanderbilt’s earlier stage work in the “The Swan” in 1954.
Jun 18, 2019 · Gloria Vanderbilt changed how we feel about jeans. The artist and entrepreneur, who died Monday at 95, ushered in the era of designer denim.
Vanderbilt was the first person to exploit a famous family name for denim—effectively creating designer jeans. She promoted them in memorable ad campaigns that set new trends in marketing. They were an immediate success. 150,000 pairs of jeans sold out the first day the initial commercial aired on TV.
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