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Boohoo.com. Boohoo Group plc is a British online fast-fashion retailer, aimed at 16 to 30 year olds. The business was founded in 2006, and had sales in 2019 of £856.9 million. It specialises in own brand fashion clothing, with over 36,000 products.
Our brand. We are a global brand for all girls, we believe in affordable fashion for all. We are the number 1 destination for fashion and lifestyle for all the occasions in your life.
- The Manchester-based family behind it are billionaires. Boohoo was founded by entrepreneur Mahmud Kamani and designer Carol Kane. The pair had worked together at Pinstripe Clothing, a company that was set up by Kamani's father Abdullah.
- Social media is key to its success. While big High Street names like Topshop or Debenhams might have been suffering over the last few years, business at Boohoo has been booming.
- The group has bought struggling brands. Some experts have said that one key element behind Boohoo's success is its online-only business model. "The 16-24 age bracket have lower spending power, and they are more tech-savvy than older generations too, so the idea of online shopping appeals to them," says David Madden at CMC Markets, who analyses firms' finances to help clients make business decisions.
- Boohoo turns clothes around quickly. Boohoo adds new dresses, tops, accessories and shoes to its website every single day. To turn items around quickly, it uses what's called a "test and repeat" model, where it produces small batches of lots of new styles - sometimes even just tens or hundreds of one item.
- The Manchester-based family behind it are billionaires. Boohoo was founded by entrepreneur Mahmud Kamani and designer Carol Kane. The pair had worked together at Pinstripe Clothing, a company that was set up by Kamani's father Abdullah.
- Social media is key to its success. While big High Street names like Topshop or Debenhams might have been suffering over the last few years, business at Boohoo has been booming.
- The group has bought struggling brands. Some experts have said that one key element behind Boohoo's success is its online-only business model. "The 16-24 age bracket have lower spending power, and they are more tech-savvy than older generations too, so the idea of online shopping appeals to them," says David Madden at CMC Markets, who analyses firms' finances to help clients make business decisions.
- Boohoo turns clothes around quickly. Boohoo adds new dresses, tops, accessories and shoes to its website every single day. To turn items around quickly, it uses what's called a "test and repeat" model, where it produces small batches of lots of new styles - sometimes even just tens or hundreds of one item.
May 5, 2021 · Boohoo is an online fast-fashion brand for young women and men which sells clothing at cheap prices with fast delivery. The Boohoo Group is owned by billionaire British businessman Mahmud...
- Jenna Macfarlane
- 2 min
The boohoo group is a stellar portfolio of 13 leading British fashion brands who strive to provide great clothing for everyone, everywhere. Our group was the vison of Mahmud Kamani and Carol Kane, who, from very humble beginnings in a small office in Manchester, have built one of the fastest growing fashion businesses in the world.
Mahmud Abdullah Kamani (born August 1964) is a British billionaire businessman. He is co-founder and executive chairman of Boohoo Group . Early life. His father Abdullah Kamani is from Gujarat, India; settled in Kenya, but left in the 1960s due to unrest and moved to north-west England with his wife and three children.
