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  1. The name Alfred E. Neuman was picked up from Alfred Newman, the music arranger from back in the 1940s and 1950s. Actually, we borrowed the name indirectly through The Henry Morgan Show . He was using the name Newman for an innocuous character that you'd forget in five minutes.

  2. Nov 9, 2014 · The portrait was always paired with Neuman’s famous catchphrase: “What, me worry?” Harvey Kurtzman, the first editor, recalls how they came up with the name: “The name Alfred E. Neuman was picked up from Alfred Newman, the music arranger from back in the 1940s and 1950s.

    • The Face That Sold A Thousand Postcards
    • A Face Gets A Name
    • Crowd-Sourced Research

    In 1975, Kurtzman wrote a piece for the New York Times titled "The Face Is Familiar Have We Met?" in which he recalled the origin of Alfred E Neuman's adoption into the Madfamily, writing: With the relaunch of Mad as a magazine, Kurtzman created a border drawn by Bill Elder which featured the face with the expression "What? Me Worry?" in the top ce...

    Kurtzman also recalled the origin of how the name Alfred E. Neuman became associated with the face and his research into the face's beginnings, going on to write in his NYT piece: Interestingly, this wasn't the first time the name Al was associated with the face. Initially appearing in the May 25, 1927 edition of The Charlotte Observer,the face app...

    Kurtzman also talked about Mad's initial search into the face's origins by penning an open-ended plea for information, recalling: In an interview with CBC in 1977, Mad Magazine publisher and co-founder Bill Gaines recalled what he was able to discover about the origin of Alfred E. Neuman saying Mad's crowd-sourced search for answers was actually th...

  3. In this clip from 1977, publisher Bill Gaines talks about the real history of Alfred E. Neuman - the fictitious mascot and cover boy of Mad Magazine. Mad is...

    • 4 min
    • 81.7K
    • CBC
  4. …gap-toothed cover boy, the fictional Alfred E. Neuman, whose motto “What, me worry?” became the catchphrase of teenage readers. From 1956 Neuman was a write-in candidate in every presidential election, and Gaines once hung a Neuman campaign poster from the Leaning Tower of Pisa in Italy.

  5. Jul 20, 2021 · Kurtzman stole the name Alfred Neuman from a radio show hosted by Henry Morgan, but it was originally just used as a sort of generic stand-in name around EC, not a label for any particular ...

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  7. Mar 3, 2016 · MAD insiders referred to the kid by various names—Mel Haney, Melvin Cowsnofsky—but when the magazine won legal rights to the face, he was officially christened Alfred E. Neuman. A pseudonym without a specific host, it was one of many counterfeit names used as running gags in the magazine.

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