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8 March 2004
- On 8 March 2004, the network carried out a major rebranding scheme where all of the UKTV channels changed their prefixes from UK to UKTV.
en.wikipedia.org/wiki/UKTV
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The new U visual identity and brand architecture is set to be unveiled in 2024. Wolff Olins is working alongside UKTV's own in-house Creative team on a suite of assets for the rebrand, which will simultaneously launch across UKTV's free-to-air channels and its streaming service next year.
- UKTV to launch masterbrand U on 16th July 2024
UKTV has announced that U - its new masterbrand - will...
- UKTV to launch masterbrand U on 16th July 2024
Jul 16, 2024 · UKTV has announced that U - its new masterbrand - will launch on 16th July, including a quality line-up of content of nearly 8,500 hours on its free streaming service, an uplift of almost 1,500 hours from the start of the year.
Jul 16, 2024 · Today marks the launch of UKTV’s new Masterbrand U, which sees its free streaming service transition to U and its free-to-air channels become U&Dave, U&W, U&DRAMA and U&YESTERDAY. Viewers will see the changes on air and across platforms, with all assets reflecting the new brand design system.
Jul 16, 2024 · July 16, 2024 | 8 min read. Listen to article 4 min. Changing the name of a TV network to a single letter while also swapping out its brand color is a bold move. Armed with audience research,...
Nov 30, 2023 · UKTV is getting a big change-up, with channels Dave, Drama, Yesterday and W being renamed. The broadcaster has announced it will be rebranding as U, meaning that its channels will appear ...
U KTV, the British broadcaster behind popular free-to-air channels like Dave and Yesterday, has announced that its platform will officially rebrand as ‘U’, on July 16, 2024.
Nov 29, 2023 · Launching in Summer 2024, the move will see its current streaming service UKTV Play transition to U and UKTV’s family of free-to-air channels will become U&Dave, U&DRAMA, U&YESTERDAY and U&W.