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What is category Management in retail?
What is a category in a retail shop?
How do retailers manage product categories?
What is a product category?
By Rasha Mahmoud. What is Category Management? Category Management is a function at retail and ecommerce businesses, where related products are grouped together under separate product categories, in order to manage their performance more efficiently.
Mar 30, 2023 · What is category management? Category management refers to the administration of an assortment in retail by grouping goods into categories that share traits or goals. As an example, suppose you organize your store's shelves using the category management principle: one shelf includes just dairy items, another only meat products, etc.
Jan 22, 2020 · Category management is the process of bundling like products into a singular category, or business unit, and then addressing procurement, merchandising, sales, and other retail efforts on the category as a whole. Category Management Examples. What does category management look like in real life?
1 day ago · Category management is a structured approach that involves several key steps to optimize the performance of product categories within a retail environment. The industry-standard model for category management consists of an eight-step process developed by the Partnering Group. 1. Define the Categories.
Category management is a retailing and purchasing concept in which the range of products purchased by a business organization or sold by a retailer is broken down into discrete groups of similar or related products. These groups are known as product categories (examples of grocery categories might be: tinned fish, washing detergent, toothpastes).
A category in a retail shop contains brands from different suppliers. For instance, when brand X promotes its products, the sales of brand Y would go down keeping the overall category spend the same. One benefited at the expense of the other.
According to the Cambridge Dictionary, retail is defined as “the activity of selling goods to the public, usually in shops.”
