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1. Dictionary

   ATL

   adjective

   • 1. short for above the line

   Scrabble Points: 3

   • A

     1

   • T

     1

   • L

     1

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   More definitions, origin and scrabble points

2. People also ask

   What is ATL & BTL in marketing?

   • Above the Line (ATL) and Below the Line (BTL) were popular marketing terms in the pre-digital world. If you’re wondering what is ATL and BTL in marketing, this article will help you explore the concept. ATL refers to non-targeted marketing activities that use mass media to reach more people and build brand awareness.

   Above-The-Line vs. Below-The-Line Marketing: What Are The ... - Podium

   www.podium.com/article/above-the-line-vs-below-the-line-marketing-what-are-the-differences/

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   What is above the line (ATL) marketing?

   • Above the line (ATL) marketing is used when mass media is deployed to give a boost to a brand and reach the maximum audience. On the other hand, Below the line (BTL) marketing is sort of one to one communication, wherein different techniques are used to reach a specific group of people.

   Difference Between ATL and BTL Marketing

   keydifferences.com/difference-between-atl-and-btl-marketing.html

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   What is ATL marketing?

   • The communication language and message created is in such a way that the audience can understand and connect to it easily. ATL Marketing is done at the macro level, to cover a mass audience. It includes non-targeted advertising activities having a wide reach, so as to create a brand image.

   Difference Between ATL and BTL Marketing

   keydifferences.com/difference-between-atl-and-btl-marketing.html

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   What is the difference between TTL and ATL marketing?

   • The primary differences lie in the audience reach and level of personalization. ATL marketing is broad and reaches a large, diverse audience, while BTL marketing is highly personalized, targeting specific consumer segments. TTL marketing strikes a balance, creating a harmonious blend of mass communication and personal engagement.

   All About ATL, BTL, And TTL Marketing: Definitions, Activities, And

   publicmediasolution.com/blog/all-about-atl-btl-and-ttl-marketing-definitions-activities-and-examples/

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   Is ATL marketing more expensive than BTL marketing?

   • When it comes to cost, the ATL marketing medium is comparatively more expensive than BTL marketing mediums. While ATL marketing drives customer response, BTL marketing increases the point of sale.

   Difference Between ATL and BTL Marketing

   keydifferences.com/difference-between-atl-and-btl-marketing.html

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   What is the difference between ATL and BTL?

   • Generalization: Since ATL targets a broad audience, it may not resonate as effectively with specific consumer segments. Targeted Approach: BTL strategies are designed for specific audience segments, ensuring that the message is tailored and relevant.

   What is Difference between ATL, BTL & TTL Advertising? - The Media Ant

   www.themediaant.com/blog/difference-between-atl-btl-ttl/

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3. lymphoma-action.org.uk › types-lymphoma-nonAdult T-cell leukaemia/lymphoma (ATL) | Lymphoma Action

   lymphoma-action.org.uk › types-lymphoma-non

   • Cached

   ATL is a type of T-cell lymphoma – a lymphoma that develops from white blood cells called T cells. There are four main types of ATL: lymphoma-type ATL, acute (leukaemic) ATL, chronic ATL and smouldering ATL. Low-grade types of ATL can sometimes change (transform) into faster-growing types.

4. keydifferences.com › difference-between-atl-andDifference Between ATL and BTL Marketing (with Comparison ...

   keydifferences.com › difference-between-atl-and

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   ATL marketing involves the use of primary mediums such as TV, Radio, Print media, Internet, etc. to promote a brand and create awareness among the audience. In contrast, BTL marketing uses offbeat mediums such as mailshots, telemarketing, sponsorships, etc. which targets a specific set of audience.

5. Videos

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     3:15

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     What is ATL & BTL Marketing | Above the Line & Below the Line Marketing Explained

     29 Sep 2020

     22.2K views

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     4:49

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     What is ATL , BTL and TTL marketing : Difference between ATL and BTL marketing | Marketing concept

     7 Jan 2021

     43.6K views

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     1:46

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     ATL vs BTL

     6 Jan 2018

     28.1K views

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6. www.feedough.com › atlATL, BTL, & TTL Marketing – Definition, Examples, & Difference

   www.feedough.com › atl

   • Cached

   • Above The Line
   • Below The Line
   • Through The Line
   • Go ON, Tell Us What You Think!

   Above the Line marketing or ATL advertising consists of advertising activities that are largely non-targeted and have a wide reach. ATL communication is done to build the brand and inform the customersabout the product. Conversions are given less importance in above the line advertising. To make it simpler- Above the line marketing includes mass ma...

   See full list on feedough.com

   Below-the-line marketing or BTL advertising consists of very specific, memorable and direct advertising activities focused on targeted groups of consumers. Often known as direct marketing strategies, below the line strategies focus more on conversions than on building the brand. To make it simpler – Below the line marketing includes direct marketin...

   See full list on feedough.com

   Through the Line marketing or TTL advertising involves the use of both ATL & BTL marketing strategies. The recent consumer trend in the market requires the integration of both ATL & BTL strategies for better results. To make it simper- Through the marketing involves marketers to create marketing campaigns which include both ATL & BTL strategies. It...

   See full list on feedough.com

   Did we miss something? Come on! Tell us what you think about our article on Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) Marketingin the comments section.

   See full list on feedough.com

   • Gender: Male
   • Video Duration: 1 min

   • Occupation: Founder & Chief Editor

7. www.themediaant.com › blog › difference-between-atlWhat is Difference between ATL, BTL & TTL Advertising?

   www.themediaant.com › blog › difference-between-atl

   • Cached

   Sep 22, 2023 · What is ATL (Above The Line) Marketing? Above The Line (ATL) marketing refers to promotional activities done at a broader level, targeting a mass audience. It’s the traditional form of marketing, encompassing mediums like television, radio, newspapers, and magazines.

   • Author: Sandeep Nair

8. en.wikipedia.org › wiki › Hartsfield–JacksonHartsfield–Jackson Atlanta International Airport - Wikipedia

   en.wikipedia.org › wiki › Hartsfield–Jackson

   • Cached

   Hartsfield–Jackson Atlanta International Airport (IATA: ATL, ICAO: KATL, FAA LID: ATL) is the primary international airport serving Atlanta and its surrounding metropolitan area, in the U.S. state of Georgia. The airport is located 10 mi (16 km; 8.7 nmi) south of the Downtown Atlanta district.

9. publicmediasolution.com › blog › all-about-atl-btlAll About ATL, BTL, And TTL Marketing: Definitions ...

   publicmediasolution.com › blog › all-about-atl-btl

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   ATL means ‘ above the line.’. ATL marketing is the marketing approach that is not targeted to specific individuals or groups of customers. Here, marketers spread their messages to the masses without catering to the needs and preferences of a select few.

10. www.podium.com › article › above-the-line-vs-belowAbove-The-Line vs. Below-The-Line Marketing: What Are The ...

    www.podium.com › article › above-the-line-vs-below

    • Cached

    Jan 21, 2024 · ATL refers to non-targeted marketing activities that use mass media to reach more people and build brand awareness. In contrast, BTL is a direct and more targeted approach to marketing. BTL campaigns focus on a specific audience and are carried out through personal communication channels.