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This has again opened up an age old debate, how do certain brands get away with lookalike products? In this case the Board’s decision is based on the overall impression of the graphic arrangements, construction, and colour schemes of the two marks. Jägermeister joins a long line of similar decisions in relation to non-traditional trade mark ...
- Nick Carson
- Pepsi vs Korean Air. Several elements can make a logo look similar even if has a very different origin and inspiration. Shape and colour are two of them, but there the same shapes and colours can hold meaning and identity for very different brands.
- Formula 1 vs 3M's Futuro tights. Often the most successful logos are the most simple, but it can be difficult not to simplify in the same way that someone else has simplified.
- Airbnb vs Azuma Drive-In. When DesignStudio announced its new Bélo symbol for Airbnb in 2014, a symbol of "coming together" and "belonging anywhere", the internet went wild – comparing it to everything from genitalia to Peter Griffin's chin.
- National Film Board vs Virtual Global Taskforce. When it comes to visual metaphors, however smart, there's always a chance someone else will have thought of it – albeit with a different meaning in mind.
Continuing the trend of type based look-alike logos, the Atlanta Braves MLB baseball team and the Alabama college football team are nearly identical. Both have red cursive “A”s but the Atlanta Braves’ logo was created first. It was first introduced in 1965, when the team moved to Atlanta from Milwaukee.
1 day ago · Brand guidelines, also known as a brand style guide, are an important document that governs the composition, the overall design, and the general look and feel of a company’s branding. It includes a collection of elements that define how you want your brand to be projected and perceived.
The nature of the passing off between supermarket products predominantly resolves around the products packaging and whether there is a risk of confusion between the copycat product and the ‘original’ product because they look alike. Therefore, one option would be to registering the shape of the product as a trade mark.
Practice notes. Lookalike products are, by their nature, difficult for brand owners to deal with. They are intended to mimic or call to mind a well-known or popular product but avoid the typical registered intellectual property rights often relied upon by brand owners. The reason that lookalike products are so difficult to deal with is that in ...
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A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. A lookalike audience uses an existing custom audience you select for its source audience. To create a lookalike audience, our system leverages information such as ...
