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1. • • In September 2014, Pioneer agreed to sell Pioneer Home Electronics (Home A/V) to Onkyo, and in March 2015, Pioneer sold its DJ equipment business division to KKR, which resulted in the establishment of Pioneer DJ as a separate entity, independent of Pioneer.
     en.wikipedia.org/wiki/Pioneer_Corporation

     Pioneer Corporation - Wikipedia

2. People also ask

   What happened to Pioneer DJ?

   • In 2020, Pioneer DJ Corporation changed its company name to AlphaTheta Corporation “to better reflect our values and vision”. In March that year, Pioneer DJ was sold by owners KKR equity firm to Japanese company Noritsu for $606 million. The news of AlphaTheta’s acquisition of Serato comes at a busy time for both companies.

   Pioneer DJ’s parent company AlphaTheta Corporation acquires Serato

   djmag.com/tech/pioneer-djs-parent-company-alphatheta-corporation-acquires-serato

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   Who owns Pioneer DJ?

   • Pioneer DJ has been sold by owners KKR equity firm to Japanese company Noritsu for $606 million. The sale comes off the back of a change of corporation name last year to AlphaTheta, when Pioneer DJ said: “Our brands and brand names, including Pioneer DJ, will not be affected.

   Pioneer DJ has been sold, again | DJMag.com

   djmag.com/news/pioneer-dj-have-been-sold-what-does-it-mean

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   What happened to Pioneer DJ & Serato?

   • In March that year, Pioneer DJ was sold by owners KKR equity firm to Japanese company Noritsu for $606 million. The news of AlphaTheta’s acquisition of Serato comes at a busy time for both companies. In January, Serato announced the arrival of its new DAW, Serato Studio 2.0.

   Pioneer DJ’s parent company AlphaTheta Corporation acquires Serato

   djmag.com/tech/pioneer-djs-parent-company-alphatheta-corporation-acquires-serato

   See all results for this question

   Does Pioneer DJ have a new name?

   • You may remember that back in 2020 Pioneer DJ officially changed its corporation name to AlphaTheta, but with the launch of this new brand, the company is announcing its intention to release DJ products under that name too – so watch the NAMM announcements right here later this week to see if anything new arrives then… Why AlphaTheta?

   New DJ Brand AlphaTheta Launched By Owners Of Pioneer DJ

   www.digitaldjtips.com/new-dj-brand-alphatheta-launched-by-owners-of-pioneer-dj/

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3. www.musicradar.com › news › pioneer-dj-seratoPioneer DJ owner AlphaTheta buys Serato, bringing two of the ...

   www.musicradar.com › news › pioneer-dj-serato

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   Jul 11, 2023 · Pioneer DJ owner AlphaTheta Corporation has announced that it’s acquired Serato, bringing two of the biggest names in the DJing market under the same roof.

4. www.digitaldjtips.com › new-dj-brand-alphathetaNew DJ Brand AlphaTheta Launched By Owners Of Pioneer DJ

   www.digitaldjtips.com › new-dj-brand-alphatheta

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   Jan 25, 2024 · Just ahead of the NAMM Show 2024, a new DJ brand has been announced. “AlphaTheta” is the latest name to be added to the existing stable of brands from AlphaTheta Corporation, the company that owns Pioneer DJ, Rekordbox, Toraiz, Pioneer Pro Audio and Kuvo.

5. www.reddit.com › r › PioneerDJ[LEAKS] Upcoming hardware for 2024/2025 : r/PioneerDJ - Reddit

   www.reddit.com › r › PioneerDJ

   • Cached

   Of course the leaks aren't going to be 100% true all the time (expecially release dates), both because of third-party leaks and the company releasing false information to spot leakers. Anyway, I want to share an update on all the products that are coming.

6. Videos

   • 

     5:25

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     Pioneer DJ History - Part 1: Evolution of the CDJ

     20 May 2014

     532.2K views

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     17:39

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     First Look & Review - PIONEER DJ XDJ RX3

     9 Nov 2021

     38.5K views

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     47:38

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     PIONEER DJS-1000 | HOW I USE IT | WALKTHROUGH | MAKING A BEAT

     15 Jul 2023

     17.7K views

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7. www.reddit.com › r › PioneerDJThe future of Pioneer DJ? : r/PioneerDJ - Reddit

   www.reddit.com › r › PioneerDJ

   • Cached

   Pioneer DJ was sold off by Pioneer so they are totally separate brands. About 10 years ago... There's a reason why Pioneer's DJ division was spun off to Pioneer Pro DJ (and then later on Pioneer DJ) so they could sell it off and shuffle it around between shareholders as they see fit.

8. djmag.com › news › pioneer-dj-have-been-sold-whatPioneer DJ has been sold, again - DJ Mag

   djmag.com › news › pioneer-dj-have-been-sold-what

   • Cached

   Mar 5, 2020 · Pioneer DJ has been sold by owners KKR equity firm to Japanese company Noritsu for $606 million. The sale comes off the back of a change of corporation name last year to AlphaTheta, when Pioneer DJ said: “Our brands and brand names, including Pioneer DJ, will not be affected.

9. musictech.com › news › industryWhy is Pioneer DJ rebranding its products with the AlphaTheta ...

   musictech.com › news › industry

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   Jan 24, 2024 · Pioneer DJ’s parent company, AlphaTheta Corporation, has determined that its new DJ-focused products will come with the AlphaTheta stamp, reserving the Pioneer DJ name solely for old products released during the Pioneer DJ era.

10. djmag.com › tech › pioneer-djs-parent-companyPioneer DJ’s parent company AlphaTheta Corporation ... - DJ Mag

    djmag.com › tech › pioneer-djs-parent-company

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    Jul 11, 2023 · AlphaTheta Corporation, the company that oversees brands including Pioneer DJ and rekordbox, has announced its acquisition of Serato Audio Research Limited. Announced today (11th July), both companies have confirmed the acquisition of all Serato shares by AlphaTheta.