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- The embodiment of the logo captures the spirit of the blue jay, a bird native to Canada, symbolizing agility and precision much like baseball players on the field. It blends Canadian patriotism with the dynamism of Major League Baseball, emerging as an iconic sports emblem.
www.designyourway.net/blog/toronto-blue-jays-logo/The Toronto Blue Jays Logo History, Colors, Font, and Meaning
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PRIMARY LOGO (2012 - Present) Blue and navy blue Blue Jays head with red maple leaf to the right on a baseball with split-lettered team script surrounding it within a blue double-outline. Unveiled on November 18, 2011. First Worn on April 5, 2012. Read about the history of the Blue Jays logos.
Feb 13, 2017 · The original Toronto Blue Jays logo is one of the most impactful and flawless designs you’ll ever see in baseball. That’s why, to this day, it’s so universally recognizable. Ultimately, the original Toronto Blue Jays logo is one which stood for nearly 20 years.
- Meaning and History
- Font and Colors
- FAQ
The history of this team’s logos began with the blue jay, proposed by the Toronto company Savage Sloan Ltd. Over the years of the club’s existence, it has undergone several transformations. Still, it has always been present on the corporate logo. Realistic, fragmentary, anthropomorphic, only parts of its image are captured in the six original emble...
Almost all emblems supplement the bird with a ball, reflecting the club’s sports orientation and connection with baseball. The only exceptions are the modern version and 2004-2011, where there is a blue jay but no ball. The same can be said about the maple leaf, which is missing only in one logo. In the other five cases, it is present as a backgrou...
Who developed the original Blue Jays logo?
The graphic studio Savage Sloan, Ltd. developed the first Blue Jays logo. However, all ideas came from Richard Walker, an employee of the Labatt Brewing Company. He insisted that the symbol be round, contain a maple leaf, and have a red-white-blue color palette. Artist Paco Belsue helped him develop the concept. Don McDougall and Dave Savage also contributed to the development of the logo.
When did the Blue Jays change their logo?
The Blue Jays received a new logo in 2020. Before that, it had changed its graphic symbol several times: in 1997, 2003, 2004, and 2012. Most versions were similar, as they contained the head of a blue jay, a maple leaf, a baseball, and the team name.
Did the Toronto Blue Jays change their logo?
Yes, the Toronto Blue Jays franchise recently updated its visual style. In 2020, the main and alternate logos were swapped, and now the team depicts a minimalist Jay head and a maple leaf icon.
- 1977
- Toronto, Canada
- Rogers Communications
- mlb.com
The original logo was designed by Toronto-area graphic design company Savage Sloan, Ltd. and was unveiled to little-to-no fanfare in the Fall of '76. This core brand lasted unchanged until 1996 when a modernization was carried out by Major League Baseball for the 1997 season.
From 2008-10, the Blue Jays wore their original cap logo to go with their 1980s throwback powder blue uniforms for select games.
Nov 18, 2011 · The Toronto Blue Jays: A logo timeline. Logo design in pro sports can reach great heights – the simple “D” lettermark of the Detroit Tigers, the stylized C of the Chicago Bears or the classy ...
