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Yellow-orange
- Both the inscription and the abbreviation were colored in a lively yellow-orange, infusing the logo with energy and dynamism.
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The earliest Warner Bros logo is a simple yet classic design. It features the words ‘Warner Bros’ in a distinctive, bold serif font that curves slightly upwards, giving a sense of grandeur. This title is underscored by the phrase ‘Classics of the Screen’ in a smaller, less prominent font.
The "Golden Shield" logo, used by Warner Bros. from 1993 to 2022, represented a modern update to the studio's visual identity. Originating as part of Warner Bros.' rebranding efforts in the early 1990s, the logo featured a stylized shield adorned with a golden 'WB' monogram.
- 1990 – 1993
- 1993 – 2001
- 2001 – 2003
- 2003 – 2018
- 2018 – 2019
- 2019 – 2022
In 1990, Warner Communications and Time Inc. merged to become Time Warner. Designers from Chermayeff & Geismar developed a graphic mark for the newly formed company in the shape of a blue spiral, to which another curved line is attached. The upper part of the form resembles a hypnotized eye, while the center of the emblem resembles an ear shell. Th...
In 1993, New York design agency Anspach Grossman Portugal made the Time Warner logo more traditional, leaving only the brand name. Now it is made in the elegant Electra typeface with delicate serifs and is placed between two horizontal lines. All elements are black.
The company merged with America Online and supplemented its name with the acronym “AOL.” These same letters were added to the word mark, the color of which was changed to blue. In addition, designers from Landor Associates used Times New Roman instead of Electra to bring the inscription style closer to the classic and converted some glyphs to lower...
In 2003, the company again became known as Time Warner, which was reflected in its emblem. In this version, the phrase is written in the Bodoni BE Regular font. All letters, except the initial ones, are lowercase. The dot is missing above the “i” – it didn’t fit because of the overly narrow inter-letter intervals. Both words are written together an...
AT&T Corporation bought Time Warner and renamed it WarnerMedia, as Time Inc.’s assets were spun off into a separate company. In the new logo, the inscription is set in AT&T’s proprietary Aleck Sans typeface and divided into two color blocks: the black “WARNER” and the gray “MEDIA.” All letters are uppercase and bold.
In 2019, it was decided to modify the typeface and convert all letters, except for “W” and “M,” to lowercase. Now both parts of the inscription are black and differ only in different weights: in the word “MEDIA,” the glyphs are thinner than in “WARNER.” Wolff Olins carried out the rebranding. The new logo was used from October 2019 until 2022, when...
- January 10, 1990-April 8, 2022
- New York City, U.S.
- Steve Ross
- warnermedia.com
Aug 26, 2024 · The Warner Bros. Pictures logo, unveiled in the fall of 2019, is a modern interpretation of the classic design that traces its roots back to the company’s history. This is the second colored variant, replacing the traditional red with blue.
The logo contains a gold-outlined blue shield with the letters "WB" inside, surrounded by a gold banner reading "Warner Bros. Pictures", and set against a backdrop of clouds. The main production logo often features a fanfare based on an arrangement of "As Time Goes By" from the 1942 film, Casablanca.
Oct 26, 2024 · The 1998 logo with the prototype Time Warner byline plays, but everything but the shield fades out and there is the shield zooming out on the classic Looney Tunes red rings. The title then appears on the rings. Over this variation is the classic instrumental composition of "What's Up, Doc?".
