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1. • • The ASAI publishes a Code of Standards for Advertising and Marketing Communications (the ASAI Code). The ASAI Code is voluntary and has limited statutory basis, but the vast majority of advertisers and media in Ireland are members of the ASAI and are therefore obliged to abide by the ASAI Code.
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     Advertising & Marketing in Ireland - Lexology

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   What are the rules for advertising & marketing communications in Ireland?

   • e legal, decent, honest and truthful and should not mislead the consumer. The rules to ensure this are set out in this Code of Standards for Advertisi and Marketing Communications in Ireland (7th Edition) (“the Code”).The Code rec

   Code of Standards for Advertising and Marketing Communications

   www.asai.ie/wp-content/uploads/ASAI-CODE_2015_DEC15_Revision.pdf

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   What is the Code of standards for advertising & marketing communications in Ireland?

   • The Code of Standards for Advertising and Marketing Communications in Ireland (the Code) The rules and guidelines in the Code set out the standards that advertisers, agencies and media are required to abide by.

   The Code - Advertising Standards Authority | Ireland

   adstandards.ie/asa-code/

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   What is the Advertising Code in Ireland?

   • Code of Standards for Advertising and Marketing Communications in Ireland The purpose of the Advertising Code is to ensure that every advertisement in Ireland is legal, decent, honest and truthful.

   Home - Advertising Standards Authority | ASA | Fostering Trust in

   adstandards.ie/

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   Who set Advertising Standards in Ireland?

   • The Advertising Standards Authority have been setting advertising standards in Ireland for over 40 years. We’re an independent organisation who are responsible for promoting the highest standards of advertising in Ireland and ensuring that all commercial marketing communications are ‘legal, decent, honest and truthful’. If in doubt, label it!

   Home - Advertising Standards Authority | ASA | Fostering Trust in

   adstandards.ie/

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   What laws cover advertising in Ireland?

   • The main law covering advertising in Ireland is the Consumer Protection Act 2007 and updated by the Consumer Rights Act 2022. The law protects consumers from misleading or false advertising. It is an offence for a business to make false claims about products, services or prices.

   Advertising - Citizens Information

   www.citizensinformation.ie/en/consumer/advertising-and-promotions/advertising/

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   What are the rules & guidelines in the marketing code?

   • The rules and guidelines in the Code set out the standards that advertisers, agencies and media are required to abide by. The Code applies to all commercial marketing communications in all channels including broadcast, print and digital, and to sales promotions that promote the sales of goods or services.

   The Code - Advertising Standards Authority | Ireland

   adstandards.ie/asa-code/

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3. www.asai.ie › wp-content › uploadsCode of Standards for Advertising and Marketing Communications

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   The rules to ensure this are set out in this Code of Standards for Advertising and Marketing Communications in Ireland (7th Edition) (“the Code”). 4. The Code recognises the right of advertisers and individuals to freedom of expression. However, this freedom must be balanced with the right of others

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4. adstandards.ie › asa-codeThe Code - Advertising Standards Authority | Ireland

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   The Code applies to all commercial marketing communications in all channels including broadcast, print and digital, and to sales promotions that promote the sales of goods or services. Where a marketing communication has been found to breach the Code, the advertiser is required to withdraw or amend the communication.

5. adstandards.ie › code › general-rulesGeneral Rules - Advertising Standards Authority

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   Advertisers have primary responsibility for ensuring that their marketing communications are in conformity with the law. A marketing communication should not contain anything that breaks the law or incites anyone to break it, nor omit anything that the law requires.

6. adstandards.ieAdvertising Standards Authority for Ireland

   adstandards.ie

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   The Code of Standards for Advertising and Marketing Communications in Ireland applies to ALL commercial marketing communications and to sales promotions that promote the sales of goods or services.

7. www.citizensinformation.ie › advertisingAdvertising - Citizens Information

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   • Advertising Standards Authority For Ireland
   • The Competition and Consumer Protection Commission
   • Other Enforcement Bodies

   The Advertising Standards Authority for Ireland (ASAI) is an independent self-regulatory body set up and financed by the advertising industry. Its role is to promote high standards of advertising and sales promotion. It publishes a Code of Standards for Advertising and Marketing Communications (the ASAI Code). You can complain to the ASAI about a m...

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   The CCPC is an independent statutory body with responsibility for enforcing competition and consumer protection law in Ireland. The Consumer Protection Act gives the CCPC certain enforcement powers when there is a breach of consumer legislation or fair trading. This includes the power to take court action, where appropriate, against businesses that...

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   There are also different regulatory bodies for specific types of advertising. These include: 1. Broadcasting Authority of Ireland (BAI) – The BAI is the regulator of broadcasting in Ireland and publishes its own code of practice. You can submit a complaint if you see or hear something on Irish TV or radio that is not compliant with the BAI Code. 2....

   See full list on citizensinformation.ie

8. www.asai.ie › wp-content › uploadsCODE OF STANDARDS FOR ADVERTISING AND MARKETING ...

   www.asai.ie › wp-content › uploads

   The rules on Online Behavioural Advertising (introduced as Appendix III to the 6 th Edition of the Code) are now contained with Section 18 of this edition of the Code.

9. www.fieldfisher.com › en-ie › locationsCode of Standards for Advertising and Marketing ...

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   Mar 30, 2016 · The ASAI, the independent self-regulatory body, has published the seventh edition of its code covering commercial marketing communications and sales promotions in media in Ireland, including digital, print, outdoor, radio, TV, leaflets/brochures and direct marketing.