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  1. Feb 4, 2024 · In 2023, Alphabet generated over $175B from Google search, $31.51B billion from the Network members (Adsense and AdMob), $31.31B billion from YouTube Ads, $33B from Google Cloud, and $34.69B billion from other sources (Google Play, Hardware devices, and other services).

  2. As of September 1, 2017, their equity is held by a subsidiary known as XXVI Holdings, Inc. (referring to the Roman numeral of 26, the number of letters in the alphabet), so that they can be valued and legally separated from Google.

    • Mandiant. Business type: Cybersecurity. Acquisition price: $5.4 billion. Acquisition date: Sep. 12, 2022. Google announced its intent to purchase publicly traded cybersecurity firm Mandiant, Inc.
    • Fitbit. Business type: Wearable fitness devices and app. Acquisition price: $2.1 billion. Acquisition date: Jan. 14, 2021. Fitbit was founded in 2007 by James Park and Eric Friedman, whose goal was to create a wearable product that leveraged wireless technology to enhance users' health and fitness.
    • Looker. Business type: Business intelligence software and data analytics. Acquisition price: $2.6 billion. Acquisition date: February 13, 2020. Looker, founded in 2011 by Lloyd Tabb, helps companies to easily extract and analyze data.
    • Nest. Business type: Smart-home products. Acquisition price: $3.2 billion. Acquisition date: Jan. 13, 2014. Nest Labs was founded in 2010 by Tony Fadell and Matt Rogers.
  3. Feb 12, 2020 · Tech. All the companies and divisions under Google's parent company, Alphabet, which just made yet another shake-up to its structure. Avery Hartmans and Mary Meisenzahl. Updated. Feb 12, 2020,...

  4. Oct 5, 2015 · On 2 October, 11 years after its creation, Google officially became a subsidiary of a new holding company called Alphabet. The Google brand remains dedicated to internet-related products and...

  5. Aug 10, 2015 · Alphabet Inc. will replace Google Inc. as the publicly-traded entity and all shares of Google will automatically convert into the same number of shares of Alphabet, with all of the same rights. Google will become a wholly-owned subsidiary of Alphabet. Our two classes of shares will continue to trade on Nasdaq as GOOGL and GOOG.

  6. Aug 11, 2015 · Meet Alphabet, Google 's new parent company that is boldly restructuring the ABCs of the search engine giant and its subsidiaries. Alphabet is meant to be a cleaner, more accountable holding...

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