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   Is Flipkart launching 'India Ka fashion capital' campaign in a new avatar?

   • E-commerce marketplace Flipkart has launched the ninth edition of the ‘India Ka Fashion Capital’ campaign in a new avatar.

   Flipkart rolls out ‘India Ka Fashion Capital’ campaign

   www.financialexpress.com/business/brandwagon-flipkart-rolls-out-india-ka-fashion-capital-campaign-2373678/

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   Is Flipkart India's fashion capital?

   • India’s Fashion Capital, Flipkart, has everything you need.” To appeal to a broader demographic, Flipkart partnered with Vijay Deverakonda, Samantha Akkineni and Dulquer Salman, popular celebrities in the south Indian film industry. “Flipkart Fashion has something for everyone.”

   Read all about how Flipkart became India’s Fashion Capital

   stories.flipkart.com/flipkarts-fashion-capital/

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   What is India Ka fashion capital?

   • Prasanth Naidu Launched in June 2018, ‘India Ka Fashion Capital’ had one goal: To position Flipkart as the go-to destination among Indian shoppers for premium fashion and style. “We needed to break through the clutter and stand out,” Prasanth adds.

   Read all about how Flipkart became India’s Fashion Capital

   stories.flipkart.com/flipkarts-fashion-capital/

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   Is Flipkart fashion India's best-performing category?

   • Behind the scenes, however, fashion was actually one of Flipkart’s best-performing categories. In 2018, the brand set its sights on matching up reality with perception by aligning Flipkart Fashion as India’s online fashion capital.

   How Flipkart pioneered a new digital approach to position itself as

   www.thinkwithgoogle.com/intl/en-apac/marketing-strategies/video/flipkart-pioneers-digital-approach-become-india-ka-fashion-capital/

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2. stories.flipkart.com › flipkarts-fashion-capitalRead all about how Flipkart became India’s Fashion Capital

   stories.flipkart.com › flipkarts-fashion-capital

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   Jul 25, 2019 · Flipkart Fashion offers Indian customers a style statement to aspire to, without breaking the bank. Learn how Flipkart positioned itself as an affordable shopping destination for premium fashion with celebrity endorsements, trendy merchandise and strategic partnerships.

3. www.financialexpress.com › business › brandwagonFlipkart rolls out ‘India Ka Fashion Capital’ campaign

   www.financialexpress.com › business › brandwagon

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   Nov 26, 2021 · Flipkart aims to establish itself as a value lifestyle destination with a wide range of fashion and beauty products. The campaign features Bollywood actors Ranbir Kapoor and Alia Bhatt and is live on TV and digital platforms.

4. Videos

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     facebook.com

     India Ka FASHION CAPITAL

     28 Jun 2018

     111.5K views

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     youtube.com

     Documentary - India Ka Fashion Capital

     9 Aug 2018

     3.2M views

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     stories.flipkart.com

     How Flipkart became India’s Fashion Capital

     31 Dec 2008

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5. www.thinkwithgoogle.com › intl › en-apacHow Flipkart pioneered a new digital approach to position ...

   www.thinkwithgoogle.com › intl › en-apac

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   Flipkart Fashion aimed to become India's online fashion capital by reaching a wide audience with YouTube ads featuring Bollywood celebrities. The campaign resulted in 100M users reached in 10 days and a lift in consideration and interest.

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6. mediabrief.com › flipkart-rolls-out-sixth-editionFlipkart rolls out sixth edition of 'India Ka Fashion Capital ...

   mediabrief.com › flipkart-rolls-out-sixth-edition

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   Jan 22, 2021 · Flipkart, India’s homegrown e-commerce marketplace, has launched the sixth edition of its “India Ka Fashion Capital” campaign. Featuring two of Bollywood’s most stylish icons, Ranbir Kapoor and Alia Bhatt, the campaign is aimed at inspiring fashion-lovers across the country to upgrade their fashion quotient with the latest styles ...

7. www.mediainfoline.com › advertising › flipkartFlipkart launches new avatar of ‘India Ka Fashion Capital ...

   www.mediainfoline.com › advertising › flipkart

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   Nov 26, 2021 · Flipkart, India's homegrown e-commerce marketplace, features Bollywood couple Ranbir Kapoor and Alia Bhatt in its 9th edition of the 'India Ka Fashion Capital' campaign. The campaign showcases the latest fashion, beauty, home and lifestyle products on Flipkart, targeting aspirational customers across the country.

8. www.afaqs.com › news › advertisingFlipkart’s ‘India ka Fashion Capital’ campaign targets youth ...

   www.afaqs.com › news › advertising

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   Flipkart launches its ninth edition of the 'India Ka Fashion Capital' campaign, featuring Ranbir Kapoor and Alia Bhatt, to target youth and aspirational customers. It showcases Flipkart as a complete lifestyle destination for fashion, beauty, home furnishing and decor.

9. www.telecomtoday.in › resources › flipkarts-india-kaFlipkart’s ‘India Ka Fashion Capital’ Campaign is Back in New ...

   www.telecomtoday.in › resources › flipkarts-india-ka

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   Nov 27, 2021 · Flipkart launched the 9th edition of the 'India Ka Fashion Capital' campaign in a new avatar, with a focus on being a complete lifestyle destination. Featuring Bollywood's favorite couple Ranbir Kapoor and Alia Bhatt, the campaign encourages customers to upgrade not only their fashion wardrobes but everything else that encapsulates their daily ...