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Ads certifications are professional accreditations that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of Google Ads. A Google Ads certification allows you to demonstrate that Google recognizes you as an expert in online advertising. You can access Google Ads certifications on the Skillshop Google Ads ...
- Google Ads training on Skillshop
Google Ads training and certification on Skillshop Take...
- Google Ads training on Skillshop
Shopping ads. Grow your business by connecting your products with shoppers across their purchase journey. Learn best practices for campaigns that promote online and local inventory to help boost traffic to your website or local store. Discover how Smart Shopping campaigns can help you maximize conversions and expand your reach.
Aug 14, 2024 · Step 1: Get Started In Skillshop. Navigate to the Google Ads Certification platform within Skillshop. In the top right corner, click Log In. Now, we’re at a critical step right away. We want to ...
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- What is a Google Ads certification?
- Benefits of a Google Ads certification
- How to get a Google Ads certification in 6 steps
Gaining marketing certifications can help you distinguish yourself from your peers, whether advancing your career with your current employer or looking for a new job. One credential that marketing specialists often earn is the Google Ads certification. Learning about this certification may help you decide if it aligns with your career goals.In this...
A Google Ads certification is a professional accreditation that Google offers to individuals who pass exams in basic and advanced content areas in Google Ads. There are six exam sections, each with different topics. Topics include:
•Google Ads search: This exam tests your knowledge of running a successful Google Search campaign by using automated tools such as Smart Bidding and Audience Solutions to increase campaign performance toward specific marketing objectives.
•Google Ads display: This exam tests your knowledge of Google Display, including your ability to use the tool to develop effective campaigns and strategies to achieve specific marketing goals and maximize your advertising investment by using Google Display.
•Google Ads video: This exam tests your ability to use YouTube and Google Video to reach broad audiences during their entire consumer life cycle, including how to tell effective stories about products, increase the number of views and improve engagement with video media.
•Shopping ads: This exam tests your ability to use shopping ads to reach a wide variety of potential customers and evaluates your skills at optimizing shopping ads campaigns to maximize conversion rates.
•Google Ads apps: This exam tests your ability to use Google Apps to deliver ad campaigns to create a larger company impact and your understanding of the basic skills necessary to create and run campaigns and optimization strategies.
There are a few major benefits to getting a Google Ads certification. While many certifications can provide broad knowledge, Google Ads offers specialized training on a specific platform's advertisement process. Here are some other benefits:
•It can boost your resume. Earning Google Ads certification helps future employers and clients know you're certified in online advertising. This can help you gain new clients, increase business size and stand out to employers during job searches.
•It can help you contribute to organizational success. Certification is part of the process to help organizations become a member of the Google Partners program. It can help organizations gain more influence through Google and develop relevant best practices in their industries.
•It can develop your professional skills. Google Ads certification can help you develop excellent advertising skills. As you renew your certification each year, your advertising and marketing skills can continue to develop and improve.
1. Set up a Skillshop account
The first step toward earning your Google Ads certification is to set up an account with Skillshop. The steps below can help you get a Skillshop account: 1.Set up a Google account. 2.Go to the Google Skillshop webpage and follow the directions to set up an account. 3.Review and update your profile once you've created a Skillshop account. 4.Sign in to Skillshop. 5.Input your company name, if applicable. 6.Choose your time zone. 7.Select your preferred language from the list of 22 languages. 8.Choose to get emails from Skillshop. 9.Select a recovery email. 10.Share your Skillshop profile with your company and Google. 11.Choose "Save." Related: How To Get Google Analytics Certification (Plus Benefits)
2. Learn about the Google Ads exams
Once you have a Skillshop account, you can learn about the different Google Ads exams. You can discover how many lessons Skillshop offers for each exam, the exam lengths and the questions to expect for each exam. This information can help you plan for learning about new content and develop a strategy for passing each exam on your first attempt. You can better understand which areas you want to study specifically to pass the exam successfully.Related: 26 Digital Marketing Certifications To Improve Your Resume
3. Take lessons related to Google Ads exam content
After you locate lessons for each exam, dedicate time to each task. When you learn the lessons, take notes to remember the content you learned. Consider reviewing the lessons or conducting additional research to ensure you truly understand the content. The lessons can help you learn new skills related to advertising and increase your knowledge of the industry.Related: How To Study Effectively: 22 Study Tips That Really Work
Mar 4, 2022 · Step 1: Choose the assessment. Go to Skillshop and choose the assessment you want to complete (for example, Google Ads Search certification). From the activity list, select Google Ads Search Assessment. For your reference, Skillshop is a free training platform provided by Google.
Nov 1, 2023 · 2. Select the Google Ads certification. Explore the topics that Skillshop has to offer or search for the “Google Ads” topic. Click the Google Ads certification and choose the exact exam you wish to take for your career goals. There are broad exams you can choose but Google also offers:
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Google Ads training and certification on Skillshop Take learning paths to grow your proficiency in managing and measuring Search, Display, Measurement, Video, and Shopping campaigns. Courses mix marketing strategy and product tactics – and are built around real-world case studies and common business scenarios – so you develop actionable marketing and product know-how you can apply right away.
