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     • The pair of superstars helped carry the league from its rocky mid-to-late 1970s to a global, multibillion dollar industry with popularity, cultural influences and franchise valuations soaring into the ‘90s and beyond.
     www.nba.com/news/magic-johnson-larry-bird-rivalry-40th-anniversary

     Larry Bird, Magic Johnson lifted the NBA with heated rivalry

2. People also ask

   Did Larry Bird vs Magic Johnson save the NBA?

   • Larry Bird and his Boston Celtics were in town to play Magic Johnson and the Lakers, the first time the two would go head-to-head since their battle in the NCAA title game nine months earlier. The from-the-hip hot take has long been that the Magic-Bird rivalry saved the NBA.

   Magic vs. Bird: Reliving rivalry 40 Years after first NBA matchup

   www.si.com/nba/2019/12/27/magic-johnson-larry-bird-lakers-celtics-40-year-anniversary

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   Did Magic Johnson & Larry Bird love each other?

   • As opposing on-court leaders of two of the NBA's best teams, Magic Johnson and Larry Bird had no love lost for each other as the Lakers vs. Celtics rivalry made the NBA feel relevant again in the early '80s.

   Magic Johnson's Friendship With Larry Bird Explained

   www.grunge.com/810945/magic-johnsons-friendship-with-larry-bird-explained/

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   Did the Magic-Bird rivalry save the NBA?

   • The from-the-hip hot take has long been that the Magic-Bird rivalry saved the NBA. And while from-the-hip hot takes seldom tell the whole story, there’s more than a little meat to this one.

   Magic vs. Bird: Reliving rivalry 40 Years after first NBA matchup

   www.si.com/nba/2019/12/27/magic-johnson-larry-bird-lakers-celtics-40-year-anniversary

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   Are Larry Bird & Magic Johnson a bust?

   • Both Larry Bird and Magic Johnson indeed proved to be better than mundane. And lo these many years later, we can say definitively that neither was anything close to a bust. Bird and Johnson proved to be two of the greatest players in NBA history. Candidates, if not shoo-ins, for any serious Mt. Rushmore lineup.

   Larry Bird, Magic Johnson lifted the NBA with heated rivalry

   www.nba.com/news/magic-johnson-larry-bird-rivalry-40th-anniversary

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   How did Magic & Bird Impact Indiana State?

   • But as they would later do in the NBA, Magic and Bird immediately energized the programs. In his freshman year, Johnson took a team that had been 10-17 the previous season and led it to a 25-5 record, its first Big Ten championship in two decades and the Elite Eight. Indiana State had been 12-14 in the two seasons before Bird arrived.

   Magic Johnson and Larry Bird: The Rivalry That Transformed the NBA

   bleacherreport.com/articles/699088-magic-johnson-and-larry-bird-the-rivalry-that-transformed-the-nba

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   What entrusted Magic Johnson & Larry Bird?

   • He had to try to change that mindset. And what he did, he entrusted two individuals: Magic Johnson and Larry Bird. He entrusted them to take the league and get it attention, and take it to a higher level. “It was not easy to do in that day and age of the NBA, when there were so many negative things going on.”

   Larry Bird, Magic Johnson lifted the NBA with heated rivalry

   www.nba.com/news/magic-johnson-larry-bird-rivalry-40th-anniversary

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3. bleacherreport.com › articles › 699088Magic Johnson and Larry Bird: The Rivalry That Transformed ...

   bleacherreport.com › articles › 699088

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   May 13, 2011 · The fact was that Magic and Bird, through their will to win, team play and the racial undertones of their rivalry, carried the NBA into the fat middle of the American mainstream in the...

   • Author: Doug Merlino

   • Occupation: Guest Columnist

4. www.si.com › nba › 2019/12/27Magic vs. Bird: Reliving rivalry 40 Years after first NBA ...

   www.si.com › nba › 2019/12/27

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   Dec 27, 2019 · In 1979, Magic Johnson vs. Larry Bird faced off for the first time in the NBA. SI examines the rivalry between the basketball hall of famers and how they changed the landscape of the NBA.

   • Author: Mark Bechtel

5. Videos

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     1:27:48

     youtube.com

     Magic Johnson and Larry Bird: A Courtship of Rivals Basketball

     15 Nov 2013

     2.2M views

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     1:00

     youtube.com

     How Magic And Birds Rivalry Saved The NBA

     6 Sep 2023

     11.3K views

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     9:23

     youtube.com

     The Larry Bird Magic Johnson Saga. A Rivalry That Redefined Basketball

     11 Nov 2023

     866 views

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6. www.sportingnews.com › ca › nbaScoring the rivalry: How Magic Johnson and Larry Bird played ...

   www.sportingnews.com › ca › nba

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   • Regular Season
   • Playoffs
   • The Final Score

   According to Basketball Reference, Johnson and Bird played against each other 18 times in the regular season throughout their careers. Johnson won 11 of those games, posting averages of 19.4 points, 11.5 assists and 6.8 rebounds in their head-to-head matchups compared to 21.7 points, 10.9 rebounds and 6.2 assists per game for Bird. Some of Johnson'...

   See full list on sportingnews.com

   Johnson and Bird played against each other 19 times in the playoffs over the course of three NBA Finals. Bird won the first Finals meeting between them in 1984 and Johnson won the two others; one in 1985, the other in 1987. As for their averages, Johnson posted 20.7 points, 13.5 assists and 7.5 rebounds per game in their head-to-head matchups in th...

   See full list on sportingnews.com

   It's got to be Johnson, right? At least when it comes to how they fared in their head-to-head matchups. Johnson had the winning record in the regular season and playoffs, and he took down Bird twice in their three Finals showdowns — although Johnson having the better team had something to do with that. Which player is ultimately better all-time is ...

   See full list on sportingnews.com

   • Video Duration: 2 min

   • Author: Scott Rafferty

7. www.basketballnetwork.net › old-school › larry-birdLarry Bird downplayed impact he and Magic Johnson had on NBA ...

   www.basketballnetwork.net › old-school › larry-bird

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   Feb 28, 2024 · Larry Bird and Earvin “Magic” Johnson are credited for breathing life back into the NBA in the 1980s. But according to the Boston Celtics legend, he and Magic should not be the only ones being praised for it.

8. www.grunge.com › 810945Magic Johnson's Friendship With Larry Bird Explained - Grunge

   www.grunge.com › 810945

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   Mar 25, 2022 · As opposing on-court leaders of two of the NBA's best teams, Magic Johnson and Larry Bird had no love lost for each other as the Lakers vs. Celtics rivalry made the NBA feel relevant again in the early '80s.

9. www.sportshistoryweekly.com › stories › magicBird & Magic, Best Of Frenemies | Sports History Weekly

   www.sportshistoryweekly.com › stories › magic

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   Feb 5, 2023 · Starting in the late 1970s, Larry Bird and Magic Johnson did legendary battles on the basketball court, first electrifying the NCAA’s March Madness tournament and then igniting a beleaguered NBA. Before they were enemies, they were All-American teammates for 5 days, thrust against teams from the Soviet Union, Cuba, and Yugoslavia at the 1978 ...