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Jul 5, 2023 · Google Ad Manager (GAM) is a powerful tool for publishers, one that brings a broad swathe of ad operations to create a dominant competitor to ad servers, supply-side platforms (SSPs) and ad exchanges.
Google for Publishers. Publishers, creators, bloggers and app developers do amazing things on the ad-supported internet. With the courage to share your voice and the funding to do so,...
Aug 22, 2024 · An ad server is a technology responsible for storing, managing, and serving ads on a publisher’s website based on targeting attributes. Additionally, an ad server collects advertising data (such as impressions and clicks) to track the performance of ad campaigns.
- Overview
- How Ad Manager works
Get an overview of Ad Manager
Google Ad Manager is an ad management platform for large publishers who have significant direct sales. Ad Manager provides granular controls and supports multiple ad exchanges and networks, including AdSense, Ad Exchange, third-party networks, and third-party exchanges.
Ad Manager is for you if you need:
A central place to monetize all of your inventory types (websites, mobile apps, videos, or games)
To manage a significant amount of ad revenue that comes through direct deals from buyers
To use third-party networks to compete for ad inventory
Most publishers use a single Ad Manager network to manage all their advertising. Your Ad Manager network is where you define your ad inventory and create, manage, and report on your advertising campaigns.
• Define your ad inventory—called ad units. This is the location on your webpage or app where you want to show ads. Ad Manager generates a tag (a snippet of code) for each ad unit.
• The tag is inserted in your webpage or app. When a user visits the webpage or app, the ad tag makes a request for an ad from Ad Manager.
• You create orders and line items—These represent your transaction with an advertiser or buyer of your ad inventory. Campaigns that reference or "target" the ad unit are then eligible to serve an ad to that request. Ad Manager chooses the best ad to serve at the time of the request.
Google Ad Manager manages inventory for advertisers, publishers and ad servers. Advertisers are able to manage their inventory of ad creative, publishers are able to manage their ad space inventory, and ad servers can use the platform to determine which ad to serve and where to serve it. [ 6 ] .
Dec 20, 2023 · A publisher defines the ad inventories (or ad units) in the ad server. There are a variety of ad unit sizes available in Google Ad Manager. While defining, they can generate the ad tags to add to the page’s source code.
