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- Beginning August 31, 2016, each member released a promotional solo single within the next 18 months, while also forming three subunits – LOONA 1/3, LOONA Odd Eye Circle, and LOONA yyxy – that were introduced through their respective extended plays (EPs).
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HeeJin, HyunJin, and HaSeul formed LOONA 1/3, along with ViVi, who was revealed for LOONA 1/3’s debut. ViVi released her solo between the debut and repackage albums. Kim Lip, JinSoul (who was teased as a featured singer on ViVi’s album), and Choerry then joined and formed ODD EYE CIRCLE.
- 2016-2023
- Pop/ Dance
- August 19, 2018
- Haseul. Haseul (하슬) Cho Haseul (조하슬) Leader, Vocalist, Rapper. August 18, 1997. 2016–present. 26 years old (in Aug 2023)
- Vivi. Vivi (비비) Wong Kahei (黃嘉熙) Vocalist, Rapper. December 9, 1996. 2016–present. 27 years old (in Jan 2023)
- Yves. Yves (이브) Ha SooYoung (하수영) Dancer, Vocalist, Rapper. May 24, 1997. 2017–present. 26 years old (in May 2023)
- Jinsoul. Jinsoul (진솔) Jeong Jinsol (정진솔) Rapper, Vocalist, Visual. June 13, 1997. 2017–present. 26 years old (in Jan 2023)
Jun 2, 2023 · The Loona members are known for their unique concept of introducing each member through solo releases before debuting as a full group, allowing fans to get to know each member’s unique style and personality.
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Sep 28, 2022 · The group's large-scale debut promotions primarily caught attention as each member was introduced to the public one by one from October 2016 until June 2018. With each introduction came a solo digital single and music video, with some sub-units being revealed along the way.
- Name
- History
- Artistry
- Members
- Sub-units
- Discography
The group’s Korean name is 이달의 소녀, romanized as Idalui Sonyeo, from the Sino-Korean root meaning "Girl of the Month". Because their name consists of Chinese roots, the group’s name is similar in Chinese and Japanese: the group’s name in Japanese is pronounced as Kongetsu no Shōjo (Japanese: 今月の少女), and in Mandarin Chinese as Běnyuè Shàonǚ (Chinese: 本月少女). The Korean name 이달의 소녀 is often unofficially shortened to 이달소 (Idal So) or 달소 (Dalso).
The group is also known as LOONA, often stylized as LOOΠΔ, which is their official English and international name. This name is created from a rearrangement of the first consonants of the hangul that spells out their name. In other words, ㅇㄷㅇㅅㄴ is rearranged to ㄴㅇㅇㄷㅅ, which then becomes LOOΠΔ. We also see this arranging in each introductions to LOONA videos.
2014–2016: Creation
Before the selection of the members, LOONA’s concept was first devised by their former A&R Director, Jaden Jeong. Prior to being introduced to Polaris Entertainment, BlockBerryCreative’s parent company, Jaden Jeong already had the “Girl of the Month” Project planned. Despite already working with numerous other agencies, he waited for a company that had the will to properly bring the project “into reality”. His goal with LOONA’s project was not just to have a complete group, but also to have an identity and fandom. In 2014, plans were made to establish a new agency consisting of a “dream team” in the industry. This agency would later become BlockBerryCreative in early 2016. In order to select the members of LOONA, trainees were split into groups based on skill level. When the time came to choose a new member, each group would send a representative to compete for the spot. These representatives would be judged on group evaluations, including singing and a choreography test. Additionally, the trainees’ character and personality were also considered. After each competition, the girls were ranked. The first-ranked girl would become a member while the second- and third-ranked could choose different teams to join. In an interview with the CEO of Polaris Entertainment, released on August 24, 2018, it was revealed that the entire pre-debut project cost around $10,000,000. Due to interest from large organizations, the project was able to receive a large amount of money through sponsors from Korea, Japan, and the United States.
2016: Pre-debut
On September 26, 2016, the first teaser for member HeeJin was released across multiple social media platforms including YouTube, Instagram, Facebook, and Twitter. Teasers for HeeJin were released until October 5, when the music video for “ViViD” was released. On October 28, the second member, HyunJin, was revealed in a similar manner. Teasers featuring solely HyunJin were released for her song “Around You”, along with additional images including both HeeJin and HyunJin for their duet titled “I’ll Be There”. The solo album HyunJin, which included both songs, was released on November 17. On December 8, more than a month later, member HaSeul continued the pattern by having teasers of her and her two fellow members. Her solo album, HaSeul, was released on December 15, including her solo “Let Me In” and a Christmas-themed trio named “The Carol”.
2017: Pre-debut, LOONA 1/3, and ODD EYE CIRCLE
On January 4, YeoJin was revealed as the fourth member. Her solo album, YeoJin, was released on January 16, including her solo song “Kiss Later”, HeeJin and HyunJin’s duet “My Sunday”, and HaSeul and YeoJin’s duet “My Melody”. “YeoJin” was the only solo album released to include more than two songs. On February 5, it was announced LOONA would have a new project. The project would be a sub-unit called LOONA 1/3 composed of three current members (HeeJin, HyunJin, HaSeul, or YeoJin) and one unrevealed member. On February 12, ViVi was revealed to be the new member joining the unit. On February 14 (Valentine’s Day), a 1:19 Instagram-styled teaser for LOONA 1/3’s “Valentine Girl” was released. It revealed that HeeJin, HyunJin, and HaSeul would be the three other members of the unit. “Valentine Girl”’s Korean name, “3월을 기다려”, means “wait for March” in English, hinting at LOONA 1/3’s upcoming debut in March. On February 28, the first teaser for their debut was released. On March 10, the album preview for their mini-album Love & Live was released. On March 13, the album was released with a music video for the title track, “Love & Live”. LOONA’s first televised music show promotions, featuring “Love & Live”, were held exclusively on SBS’s Inkigayo. On April 5, ViVi was confirmed as the “April Girl”. On April 16, it was announced that when the music video for “Everyday I Love You (feat. HaSeul)” reached 300K views on YouTube, the music video for "Everyday I Need You” featuring then-unrevealed member JinSoul would be released. One day later, on April 17, her single, ViVi, was released, including “Everyday I Love You (feat. HaSeul)” and “Everyday I Need You (feat. JinSoul)”. On April 23, LOONA 1/3’s repackaged mini-album, Love & Evil, was revealed with teasers of the members and a teaser for the title track “Sonatine”. Love & Evil was released on April 27, and promoted with two performances of “Sonatine” on Inkigayo. In the music video description for “Sonatine”, LOONA’s storyline, titled the LOOΠΔVERSE, was introduced. The description also revealed that “The girls of May, June, and July will be of another unit.” On May 13, the music video for “Everyday I Need You” was finally released featuring a one-second clip of unrevealed member JinSoul. On May 15, Kim Lip was revealed as the sixth member. Her single Kim Lip was released on May 23, with her solos “Eclipse” and “Twilight”. The music video for “Eclipse” was released the same day. On June 13, JinSoul was revealed as the seventh member. On June 20, LOONA’s web drama Woomanna was announced. On June 26, JinSoul’s single JinSoul was released, including her solo “Singing in the Rain” and a duet with Kim Lip, “Love Letter”. The music video for “Singing in the Rain” was released the same day. On July 7, LOONA 1/3’s “Rain 51Db” music video was released. On July 10, a special music video for JinSoul’s “Singing in the Rain” was released featuring member HeeJin exclusively on V Live. On July 12, Choerry was revealed as the eighth member. On July 28, Choerry was released, featuring Choerry’s solo, “Love Cherry Motion”, and a duet titled “Puzzle” with fellow member JinSoul. On August 30, BlockBerryCreative revealed a teaser for the second sub-unit of LOONA, ODD EYE CIRCLE, which contains members Kim Lip, JinSoul, and Choerry. On September 19, the preview teaser for the lead single of an album by ODD EYE CIRCLE was released. The day after, September 20, the album title was revealed in a preview as Mix & Match. The album was released on September 21, along with a music video for the title track, “Girl Front”. The music video description for “Girl Front” revealed that LOONA would hold a concert once all three units debuted. During that time, members HeeJin, HyunJin, and HaSeul were announced to participate in the survival show MIXNINE. On October 18, it was announced that a repackage album titled Max & Match would be released. On October 23, the promised “LOONATIC (English Version)” was released across international platforms. On October 31, “Max & Match” was released, along with a music video for the title track, “Sweet Crazy Love”. On November 14, Yves was revealed as the ninth member. Different from the previous teasers of other members, Yves’s teaser featured a reversed link, “dlrowehtanool.com” instead of the normal “loonatheworld.com”. The link would lead to a website that played a video of a mobius strip rotating LOONA’s music video logo. The video later changed to a spinning DNA helix titled “Eden” during one of the upcoming member’s reveals. This new video would tease the concept of the third sub-unit. November 28, Yves was released with her solos ”new” and “D-1”. On December 13, digital single ”The Carol 2.0” was released, featuring ViVi, Choerry, and Yves under the transverse unit ViRryVes (pronounced as “believe”). On December 14, Chuu was revealed as the tenth member. On December 28, Chuu was released, including her solo ”Heart Attack” and Yves and Chuu’s duet ”Girl's Talk”. Chuu’s ”Heart Attack” quickly gained attention from many news outlets for its inclusion of LGBT themes in its music video. These themes were later stated to have been unintentional.
Musical stylesLyrics and ThemesImage*The exact nature of the members’ “superpowers” is unconfirmed.
**Beside the designated leaders, LOONA’s members do not have fixed positions.
YeoJin is the only member not part of a sub–unit, but instead a “solo sub–unit”. It has been stated previously that she represents the slash in LOONA 1/3, although this may have changed since.
Planned albums
•LOONA the Ballad (cancelled) • (2023, cancelled) • (ARTMS) (2024)
Each member released a single album, typically consisting of a solo track and another track performed with other revealed members, under the group's Korean name Idarui Sonyeo (Korean: 이달의 소녀; lit.
Sep 20, 2024 · The members were revealed one by one predebut, were given each a solo single, and formed three sub-units: LOONA 1/3, ODD EYE CIRCLE, and LOONA yyxy. They debuted with 12 members on August 19th, 2018, with their first mini album, [+ +] under BlockBerry Creative.
