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  1. The main law covering advertising in Ireland is the Consumer Protection Act 2007 and updated by the Consumer Rights Act 2022. The law protects consumers from misleading or false advertising. It is an offence for a business to make false claims about products, services or prices.

  2. Consumers in Ireland and the EU are protected from false or misleading advertising. Find out what the rules are covering advertising and who monitors and enforces those rules. Product labelling. There are EU and Irish rules on the information that product labels must show.

  3. Code of Standards for Advertising and Marketing Communications. in Ireland. 7th Edition. Efective from 1st March 2016. The Essence of Good Advertising. All marketing communications should be legal, decent, honest and truthful and should not mislead the consumer.

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  4. Jul 18, 2014 · Where a decision is made to launch a new product or service, the decisions around how that product or service will be advertised are important, and should be considered in light of the advertising requirements of the Code.

  5. Advertising in Ireland? Learn how to launch marketing assets, conduct paid ad campaigns, and track the ROI of ad spending in Ireland.

  6. Jun 11, 2019 · Article 2 (c) of the 2006 Directive defines comparative advertising as “any advertising which explicitly or by implication identifies a competitor or goods or services offered by a competitor.”

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  8. Dec 2, 2016 · Sean Murphy looks at the complex laws controlling misleading and comparative advertising in Ireland for the November Gazette. Following Europe Advertising is one of the most effective ways that a trader can bring a product to a consumer’s or another trader’s attention.

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