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Nov 18, 2020 · The previous Revolut logo had a unique font, a recognizable color gradient, and it was slanted. If you were to put 100 financial or tech companies’ logos next to each other, the old logo would be easy to find at a glance. If you put the new one in the same 100 logos pile, it would drown in the sea of sameness. Sans serif invasion
Aug 24, 2022 · Perell has two theories to explain the aesthetic homogenisation: 1) that designers are all using the same software and 2) that globalisation is killing aesthetic diversity. My best guess comes down to two factors: software and the Internet.1) Software: Designers are using the same tools, which exert the same unconscious forces on their creative ...
- Nick Carson
- Pepsi vs Korean Air. Several elements can make a logo look similar even if has a very different origin and inspiration. Shape and colour are two of them, but there the same shapes and colours can hold meaning and identity for very different brands.
- Formula 1 vs 3M's Futuro tights. Often the most successful logos are the most simple, but it can be difficult not to simplify in the same way that someone else has simplified.
- Airbnb vs Azuma Drive-In. When DesignStudio announced its new Bélo symbol for Airbnb in 2014, a symbol of "coming together" and "belonging anywhere", the internet went wild – comparing it to everything from genitalia to Peter Griffin's chin.
- National Film Board vs Virtual Global Taskforce. When it comes to visual metaphors, however smart, there's always a chance someone else will have thought of it – albeit with a different meaning in mind.
Jul 20, 2023 · For example, all luxury clothing brands seem to use the same fonts and logo shapes (Gucci and Chanel, anyone) but then so do soft drink and lager brands. On the other end of the spectrum, you have brands that have no business belonging in the same conversation with eerily similar branding platforms. Just look at Pepsi and Korean Air!
- Combination Mark Logos. As I mentioned before, a combination mark logo is a visual and a word in a composition together. You’ll see throughout this guide that there’s no one type of combination mark, they’re actually a combination of many of the others.
- Wordmark Logos. Wordmark logos are second in line when it comes to common uses, and they make up half of almost every combination logo. For a logo to be considered a wordmark its visual must be made up of the brand name in stylized letters.
- Lettermark Logos. Lettermark logos are the best choice if your brand name is long and composed of more than two words. A lettermark logo minimizes the length by using the initials of each word and creating a group.
- Monogram Logos. Monograms logos are similar to lettermark logos. But they do have a noticeable visual difference. Both logos use the initials of the brand name to make up the design, but monograms interlace the letters instead of having them side by side or top to bottom.
Jan 18, 2024 · The 9 types of logo design present in modern branding. Top row, from left to right: Disney+ (Logotype), Google Chrome (Animated), and Harvard University (Emblem). Middle Row, from left to right: Netflix (Lettermark), Spotify (Abstract), and Burger King (Combination). Bottom row, from left to right: Mastercard (Symbol), Broncos (Mascot), and ...
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Feb 14, 2019 · After all, think about how many more people could be downloading almost the same icon (just with a different business name) at this very same moment? Unfortunately, low-quality logos have significant effects on the performance of the business. A logo is a visual (and often first) form of communication between the company and the customer.
