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Matthew Freud (born 2 November 1963) is head of Freud Communications, an international public relations firm in the United Kingdom.
Mar 1, 2024 · Matthew Freud: ‘My drug of choice is control’ After building a career restoring tattered reputations, the PR virtuoso remains philosophical where his own image is concerned
- From The Beginning
- Meeting Mackesy
- Teaming Up
- Into Production
- Deals, at Last
- Looking Ahead
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Freud leans back in his chair as he starts to tell the story of The Boy, The Mole, The Fox And The Horse’s journey to the screen. He’s an engaging talker; the story he tells seems to be set largely within a world of famous friends and big houses. Even before he begins, one feels slightly swept up in Freud’s world. Walking into the reception of his ...
Film production is a new departure for Freud, who first met Mackesy in “1989 or 1990”, when the “young, very scruffy artist” came to lunch at his then house in West Sussex. The pair became friends, with the artist staying over in Freud’s poolhouse. “He’s just very kind, sweet and funny. He literally became part of the furniture.” Freud says the two...
By this time, Freud had become a business partner with Mackesy. “I was just trying to help a mate when all the film conversation started,” he says. “I was suddenly spending quite a lot of my time negotiating translation rights for the book and kept trying to palm him off on agents. And he just didn’t like them, or show up to the meetings, or didn’t...
The project started to move towards production, with Mackesy working out of a barn owned by Freud in Suffolk and animators being hired. By this point, Freud had spoken with BBC chief content officer Charlotte Moore, thinking of the BBC as “the right UK partner”. He thought Warner Media/HBO might be a good international partner and teamed with Bad R...
Still there was no deal in place. “We just got further and further down the line,” recalls Freud. “It ended up being a negative pick-up.” The BBC acquired the film, and set a TX date for Christmas Eve, 2022. But, by that September, there was no international deal agreed. A “punchy” offer had been made by WarnerMedia, but this was 10 days before Dav...
Reflecting on the process of producing and financing the film, Freud says it was so consuming “because I didn’t know how to do it”. He credits Speller for “running the animation process completely brilliantly” and Minghella for her creative input. Looking ahead, he says he has “zero interest in a film or TV production for its own sake”. But he is i...
How did Freud Communications founder Matthew Freud end up producing the animated short film The Boy, The Mole, The Fox And The Horse? Read his exclusive interview with Screen, where he reveals his motivations, challenges and regrets.
Sep 6, 2023 · PR chief Matthew Freud, chairman of Freuds Group, lives in Burford Priory and many people will have discovered the town’s charms while attending one of his parties. Now, a new wave of...
- Harriet Quick
Oct 25, 2023 · Matthew Freud, chairman of Freuds Group and PR supremo, talks about his ambitious project Bull, a coaching inn with a tonic vibe. He also reveals his vision for Hiro, an omakase sushi experience with a female master chef in a stunning room.
May 10, 2021 · The schism between Freud and Jung is still thriving a full century after they failed to agree on the role of God in cognitive therapy.
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Mar 2, 2015 · The PR guru talks about his new office, his divorce from Elisabeth Murdoch and his views on YouTube. He says his generation is not au fait with all this s*** and that he has always been an outsider.
