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May 30, 2023 · Similar to Google Ads, Baidu’s advertising product is called Baidu Tuiguang (百度推广）and it works on a Pay-per-Click System (PPC). This allows businesses to promote their products or services on Baidu through multiple ad formats including search ads, display ads, video ads, and more, and effectively reach their target audience.
Jun 16, 2023 · With Baidu PPC, companies can bid on relevant keywords and have their ads appear prominently in search results. To use Baidu PPC, a company must be legally registered in China. Advertisers must provide verifiable company information to comply with Baidu's guidelines.
Mar 25, 2024 · Baidu Tuiguang refers to Baidu's promotion platform where advertisers can create and manage their advertising campaigns, including text ads, display ads, and more. Baidu Wangmeng (百度网盟) Baidu's display network, boasting over 600,000 partner websites of all types of sectors and areas of interest.
- Baidu Tuiguang — Baidu’s PPC Management Platform
- Word of Caution – What This Guide Is Not
- Why Use Baidu Tuiguang?
- Baidu Account Setup
- Account Overview
- Account Components, Reports, and Tools
- Researching and Adding Keywords
- Adding Negative Keywords
- Keywords Report
- Changing Keyword Match Type
This is intended to be a basic guide to Baidu Tuiguang (百度推广), Baidu’s pay per click management platform. You can think of it as the Chinese equivalent of Google AdWords. While this guide won’t prepare you to manage a Baidu pay per click account with the efficiency and accuracy of an experienced professional, it will at least provide a basic overvi...
This guide is not an alternative to hiring a PPC professional. Even if you have years of experience with AdWords, Chinese language and cultural differences cannot be underestimated. Pay per click experts understand how their target audience thinks, which enables them to select suitable keywords, write highly-targeted ads, and create high-converting...
Baidu is the dominant player in the search engine market in China, accounting for 60% of the market share. To create keywords and ads, manage your budget, change your matching methods, add negative keywords—basically carry out any of the essential duties of PPC account management on Baidu—you must be able to use Baidu Tuiguang.
Setting up a Baidu account is a fairly extensive process in itself. In a word, Baidu requires any company that wants to setup an account to submit business documents, make website edits, and deposit a minimum of 900USD in the account, amongst other things. We provide this service if you need a little help. After your account is setup, you’ll receiv...
The first thing you see when you login is a basic overview of your account’s current situation: You can see the amount of money left, how many days of advertising can be sustained with the current amount of money, the daily budget, the target locations for the ads, and links to information about account structure (account, campaign, ad group, keywo...
Once you login and check the overall status of your account, you’ll want to select the 推广管理 (promotion management) tab to check specifics as well as update some of the key areas of your account. You can view information related to your campaign, ad groups, keywords, and ads. You can also make edits to various aspects of your account, such as where ...
After you click the keyword tool button you’ll be taken to this page: In the encircled area you can enter in the keyword you want to search. I’ve entered in the term “学英语”, or “study English.” The number on the right of the keyword represents its average daily search volume (calculated over the last 30 days), and the bar on the right is an estimate...
In the 搜索词报告 (search terms report) you’ll find useful information about what terms people are using to find your ads. For example, in the image below you can see that a web user searched “下载手机数据链接” (“download cell phone data link”) and was served an ad for the keyword “智能手机数据分析软件” (“smart phone data analysis software”). If you feel the search term ...
In the 数据报告, click the 关键词报告 link (see below) to produce a keywords report. In the keywords report you can glean valuable information about which keywords you’re spending the most money on, as well as CTRs, impressions, and average CPC. If a certain keyword is eating up a significant amount of your daily spending, it’s important to understand what ...
Go to the keywords (关键词) tab, select a keyword, and then select “修改匹配模式” (change match type). The options are broad match (广泛), phrase match (短语), and exact match (精确). Select the one you want and click 确定 (confirm).
Apr 28, 2024 · Baidu Tuiguang and Baidu TV. Another way to display your ads is through Baidu Tuigang. This PPC advertising platform works similarly to Google AdWords. Your ads will appear on Baidu’s SERP and other websites directly linked to the search engine. Baidu also accommodates video ads with Baidu TV.
Baidu PPC advertising is a powerful strategy that can drive results for your brand in the ever-evolving Chinese digital landscape. With Baidu covering approximately 72% of China’s search engine market share, mastering Baidu PPC is essential. Let’s dive into the world of Baidu PPC and explore how you can maximize your ROI with proven strategies.
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Oct 26, 2023 · You can access the Baidu PPC account through Fengchao or through Baidu Tuiguang. Both options take you to the Baidu Ads Manager and allow you to run ad campaigns (Baidu Tuiguang), access the Baidu Webmaster Tool (Ziyuan) , Baidu Analytics (Tongji) , and the Jimuyu landing page builder .
