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The logo, uniform, and branding history of the teams of the National Basketball Association (NBA)
- Los Angeles Clippers
National Basketball Association Logos • Buffalo Braves...
- Milwaukee Bucks
National Basketball Association Logos • Milwaukee Bucks...
- Cleveland Cavaliers
National Basketball Association Logos • Cleveland Cavaliers...
- Detroit Pistons
National Basketball Association Logos • Fort Wayne Pistons...
- Chicago Bulls
National Basketball Association Logos • Chicago Bulls...
- Los Angeles Clippers
- The History of The NBA Logo
- Who Created The NBA Logo?
- Who Is on The NBA Logo?
- Where Are Siegel and West Now?
- Plans For A Logo Redesign?
After merging the NBL (National Basketball League), ABL (American Basketball League), and BAA (Basketball Association of America), the NBA became the single professional basketball league in the United States. Today, the league consists of 30 teams; 29 from the US and 1 from Canada. Much like the NBA has changed and adapted over the years, so has i...
The current logo was designed in 1969 by Alan Siegel, founder of the branding company Siegel+Gale. At the time he was hired, the NBA faced pressure from the rival ABA (American Basketball Association). The NBA was also having some difficulty with their reputation. The leagues were competing for the attention and loyalty of the fans and the country....
Jerry West is not just a great basketball player, he faced adversity many times over, but never quit and never let it break his spirit. Born in 1938, West is the fifth of six siblings that grew up in West Virginia. Abused by his father as a child, he used to sleep with a gun under his pillow, afraid that he may have to use it in self-defense. In 19...
Since creating the NBA logo, Alan Siegel has gone on to have a hugely successful career. After leading Siegel+Gale, he created Siegelvision in 2011. Siegelvision focuses on solving branding and communication issues for companies and organizations. He is a renowned author, presenter, and photography collector. He serves on various boards and committ...
In January of 2020, the NBA lost one of the greatest of all time, Kobe Bryant, in a tragic helicopter crash. Many people thought an appropriate way for the NBA to honor Kobe’s legacy would be to change the logo. The idea floated around social media and was supported by his wife, Vanessa, but never gained any traction. Kyrie Irving posted an image t...
Jun 13, 2024 · Start: Founded on June 6, 1946, as the Basketball Association of America, it merged with the National Basketball League in 1949 to become today’s NBA, marking a new chapter in professional basketball.
- June 6, 1946
- New York, NY, U.S.
- Jerry West ended up in the NBA logo because of a good photo. Designer Alan Siegel, tasked with designing the league’s flagship sign, found this ima...
- The elongated figure of the athlete in the NBA logo is a tribute to Jerry West of the LA Lakers. It was sketched from a real photo of a basketball...
- The NBA logo was changed in 1969 when Alan Siegel developed the design still in use today. And although Jerry West, depicted on the emblem, asked t...
Sep 23, 2023 · Like a lot of the best sports logos, the NBA emblem has proved its well-deserved iconic status simply through endurance. While the NBA was first founded in 1946, its early years were uncertain and marked by competition with the American Basketball Association (ABA). Ultimately, the NBA won out, with the ABA effectively ceasing to exist ...
Nov 16, 2018 · In 1969, nine years into his Hall of Fame career, designer Alan Siegel used a model of West dribbling the basketball to make the white silhouette shadow in a blue and red background.
Mar 10, 2024 · 1984 saw the team’s first logo redesign. The new design featured a stylized wordmark spelling “CAVS”, with the letter “V” made to look like a basketball net. A red ball was added over it, depicting a basket being scored. In 1995, the team again changed their logo.
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Few of these logos survive in the basketball world as most basketball teams have either changed their logos or did not exist in the early days. However, these more spartan logos can still be seen in the NFL and MLB – for example look at the NFL's Green Bay Packers and Chicago Bears.
