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Learn how to use the official University of Rhode Island logo and tagline correctly and consistently. The web page provides links to download the logo and tagline, and to access the full branding guide and resources.
- Media Kit
Download logo and tagline. Find more URI logos.
- The University of Rhode Island
The University of Rhode Island offers you a welcoming...
- Media Kit
- Brand voice in headlines and copy
- OVERVIEW
- BRAND 101
- URI BRAND VOICE
- URI BRAND VOICE—HEADLINE EXAMPLES 7
- IDENTITY SYSTEM GUIDELINES
- TRAJAN / Arial
- Wis nulla corer se modit
- Wis nulla corer se modit
- PERSONAL STATIONERY
- PRINT ADS
- EVENT PROMOTION
- BROCHURES
- HIGHLIGHTED LETTERS
- WEB PROMOTION
- ENVIRONMENTAL GRAPHICS
- GeneratedCaptionsTabForHeroSec
Brendan Carty, Interim Assistant Director Brand Marketing and Advertising bcarty@uri.edu
The URI Brand Visual Standards Guide contains all the graphic elements to be used in an appropriate manner to maintain the unified visual identity of URI. This provides the framework upon which the brand message and big-thinking stories reside. All branding resources (i.e. logo, tagline with brand mark, templates) must be reproduced exactly as spec...
A BRAND IS A PROMISE YOU MAKE WITH YOUR CUSTOMERS, YOUR EMPLOYEES, AND YOUR CONSTITUENTS ABOUT WHAT IT IS YOU STAND FOR, AND WHAT THEY VALUE IN YOU. IT IS A CORE TRUTH THAT CAN NEVER BE FORGOTTEN AND A CORE PROMISE THAT CAN NEVER BE BROKEN. DEVELOPING A BRAND IS AN ONGOING PROCESS OF TELLING YOUR AUDIENCE WHAT MAKES YOU UNIQUE AND MORE VALUABLE...
THE URI BRAND VOICE SHOULD BE A VOICE FULL OF CONFIDENCE TEMPERED WITH HUMILITY AND A WRY SENSE OF SELF AND PLACE BEFITTING KINGSTON, PROVIDENCE, AND RHODE ISLAND IN GENERAL. IT SHOULD BE THE COMFORTABLE, PLAIN- SPOKEN VOICE OF AN INTELLIGENT FRIEND YOU CAN ALWAYS RELY ON FOR COMMON SENSE AND SURPRISINGLY LARGE THINKING.
DON’T SEND YOUR SON OR DAUGHTER HERE BECAUSE IT’S SAFE AND BEAUTIFUL. BUT BECAUSE IT’S SAFE AND BEAUTIFUL AND LEADING-EDGE. WE ARE NOT AN IVORY TOWER. WE ARE A LIGHTHOUSE TO THE WORLD. SIZE IS A MATTER OF THINKING, NOT GEOGRAPHY. WELCOME TO URI. STUDY IN A SMALL, BEAUTIFUL PLACE WITH SOME OF THE BIGGEST THINKERS IN THE WORLD. WE HAVE ALWAYS THO...
The only two identifiers that may be used are the University of Rhode Island logo and the “THINK BIG WE DO” tagline containing the globe and seal brand mark. No other logos or marks may be introduced, as they will detract from or diminish the identity system. Any exceptions to this rule must undergo the branding approval process. For more informat...
All text for branded materials should use Trajan for headlines and Arial for body copy, as in the example below. Headline: Trajan Pro Bold - upper case caps Be mindful of kerning letters. SMALL BEAUTIFUL CAMPUS. LARGE GLOBAL THINKING. The quintessential college experience. Subhead: Arial Regular Body Header: Arial Bold Body Copy: Arial Regular
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Business Card Side A Business Card Side B (Optional)
Adjust screen of the tagline with brand mark as needed for readability.
Create a unified look by carrying a theme throughout materials.
College Viewbook Brochure: Process CMYK The URI logo WITH
is to be used on all materials such as college brochures, print ads, direct mail, environmental, and promotional materials. You may omit the background screened image when space is limited. Promote global ideas through headlines, content, and photography.
Display cards and bookmarks promote the promise of the web. Information on promotional material suggests more information will be provided in depth on the college or department website. Display cards, above, and bookmarks, below, with the purpose of sending the reader to the website for more information.
Examples of retractable banners. Construction fence banner example. Please contact URI Publications and Creative Services for assistance with banners. ENVIRONMENTAL GRAPHICS Side one will feature the tagline with brand mark. Side two has a different college or department for each banner.
Learn how to use the official logo and tagline of the University of Rhode Island in branded materials. The guide provides guidelines, examples, and download links for the logo, tagline, typography, colors, and other brand elements.
Download logo and tagline. Find more URI logos.
Jul 8, 2015 · English: From the University of Rhode Island web site, which allows the fair use of logos for non-profit purposes
The University of Rhode Island offers you a welcoming community, a beautiful campus near the ocean, and countless options for creating the future of your dreams.
Sep 8, 2020 · University of Rhode Island logo.svg. Size of this PNG preview of this SVG file: 155 × 62 pixels. Other resolutions: 320 × 128 pixels | 640 × 256 pixels | 1,024 × 410 pixels | 1,280 × 512 pixels | 2,560 × 1,024 pixels.
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Download the official URI/GSO mark in different color and file formats for your publications. Learn how to use the logo correctly and avoid common mistakes.
