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Kraft Television Theatre is an American anthology drama television series running from 1947 to 1958. It began May 7, 1947 on NBC, airing at 7:30 p.m. on Wednesday evenings until December of that year. It first promoted MacLaren's Imperial Cheese, which was advertised nowhere else.
- Anthology Drama
Premiered 1947-05-08T01:00:00Z. Runtime 45m. Total Runtime 16d 10h 45m (526 episodes) Country United States. Languages English. Studios Talent Associates + 1 more. Genres Drama. This live anthology drama series was the first weekly commercial network program. From May to December 1947, NBC aired the show on Wednesday, 7:30 to 8:30 p.m.; for the ...
During the 11 years it was on the air, Kraft Television Theatre presented 650 plays, which were, for the most part, presented live and employed 3,955 actors in over 6,750 roles. It was also the first dramatic series to experiment (in 1953) with colour broadcasts, and it presented two hour-long productions each week (on separate networks).
The networks' battle for ratings causes headaches for TV star Bill Brogan. For seven seasons, his variety hour has been a success. Now he's getting competition from a new young singer airing opposite him on another network.
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Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958. Produced by the J. Walter Thompson advertising agency, this live anthology drama was designed to mesh with Kraft's overall marketing strategy, which stressed the concept of "gracious living," an appeal to middle ...
