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In 1960, David Berlo expanded the Shannon and Weaver model to more accurately reflect the communication process (Turaga, 2016). Berlo’s model is divided into four basic components: source, message, and channel and receiver.
Jun 21, 2022 · The Communication Process outlines the many facets that take place during communication. The linear model of communication describes communication as a one-way, linear process in which a sender encodes a message and transmits it through a channel to a receiver who decodes it.
Identify and define the components of the transaction model of communication. Compare and contrast the three models of communication. Use the transaction model of communication to analyze a recent communication encounter.
- Source. The source imagines, creates, and sends (encodes) the message either through speaking, writing, conversation, or another communication channel. In public speaking, the source is the person giving the speech.
- Channel. The channel is the means or medium through which a message is sent. In business or social situations, common channels are face-to face (conversation, interview, public speech); written (email, text message, letter); social media (Facebook, Twitter, Instagram); and mass media (television, radio, newspapers).
- Message. The message is the meaning conveyed to the receiver, whether intended or unintended (McLean, 2005). Do not make the mistake of thinking the message is created only through words.
- Receiver. The receiver is the individual for whom the communication is intended. It is he or she who analyzes and interprets (decodes) the message in ways both intended and unintended by the source (McLean, 2005).
The transaction model of communication describes communication as a process in which communicators generate social realities within social, relational, and cultural contexts. In this model, we don’t just communicate to exchange messages; we communicate to: create relationships
Mar 13, 2021 · Foulger’s Ecological Model of Communication (2004) is one of the most comprehensive models, drawing the process of communication in detail and showing us that there are four essential constituents in communication: messages, languages, media and the people.
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Aug 19, 2013 · Traditionally speaking, there are three standard models of the communication process: Linear, Interactive, and Transactional, and each offers a slightly different perspective on the communication process.
