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  1. Google Analytics lets you measure your advertising ROI as well as track your Flash, video, and social networking sites and applications. Google Analytics Sign in

  2. Google Tag Manager helps make website tag management simple with tools & solutions that allow small businesses to deploy and edit tags all in one place.

  3. Tags made easy. Manage all your tags without editing code. Google Tag Manager delivers simple, reliable, easily integrated tag management – for free. Start for free. See what’s in it for you....

    • Overview
    • Related resources

    Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. Once the small segment of Tag Manager code has been added to your project, you can safely and easily deploy analytics and measurement tag configurations from a web-based user interface.

    Google Tag Manager Overview

    When Tag Manager is installed, your website or app will be able to communicate with the Tag Manager servers. You can then use Tag Manager's web-based user interface to set up tags, establish triggers that cause your tag to fire when certain events occur, and create variables that can be used to simplify and automate your tag configurations.

    A collection of tags, triggers, variables, and related configurations installed on a given website or mobile app is called a container. A Tag Manager container can replace all other manually-coded tags on a site or app, including tags from Google Ads, Google Analytics, Floodlight, and 3rd party tags. 

    Learn to use Tag Manager with Analytics Academy! Learn strategies and techniques to help you learn the basics of Tag Manager and maximize the benefit of your tag implementations with the Google Tag Manager Fundamentals course.

    Migrate to Tag Manager: When you upgrade your site or app to Tag Manager, the best practice is to migrate all your tags at once. However, this is not a mandatory requirement. Tag Manager will fire migrated tags alongside tags that are administered outside of Tag Manager.

    • Before you begin installation

    • Setup and installation

    • Google Tag Manager and gtag.js

    • Supported tags

  4. Sign in to your Google Account. Learn how to create a Google Account. In Tag Manager, click the Accounts tab (top left), then select Create Account (top right). In the Account Setup section,...

  5. This article describes Google tag user roles and permissions, explains how user management works, and provides step-by-step instructions for adding, editing, and removing users. Before you...

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  7. You can find your Google tag settings within Google Ads, Google Analytics, and Google Tag Manager. Log in to a product and follow the instructions to view your tag ID: Google Ads...

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