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By partnering with some of the nation’s favourite sporting heroes, we’re powering positive change in homes and communities across Britain. That means helping everyone make greener choices, whatever their budget – and offering communities much-needed support to cut their carbon emissions.
- Coca-Cola – 233 Active Deals
- Pepsico – 109 Active Deals
- Anheuser-Busch InBev – 106 Active Deals
- Heineken – 65 Active Deals
- Red Bull – 64 Active Deals
- Molson Coors – 44 Active Deals
- IPro Sport – 37 Active Deals
- Monster Energy – 36 Active Deals
- Bodyarmor – 29 Active Deals
- Gatorade – 21 Active Deals
Coca-Cola is the most active beverages sponsor brand in sports in 2022 as of Q3. It has a total of 233 active worldwide sponsorship agreements across 21 sports. Coca-Cola’s biggest active deal, worth an estimated $1.5bn, is with International Olympic Committee. Coca-Cola is a global beverage producer with a number of brands falling under the Coca-C...
PepsiCo is the second biggest beverages sponsor brand, with 109 active agreements so far globally across 16 sports. PepsiCo’s major active sponsorship sports deal, worth an estimated $1bn, is with the National Football League. PepsiCo is an American multinational food and drink manufacturer. Its food and drinks brands include Pepsi, Quaker Oats, Tr...
With a total of 106 active global sponsorship agreements across 10 sports, Anheuser-Busch InBevstands at the third place in the beverages sector as of end of second quarter. Anheuser-Busch InBev made its biggest active sponsorship agreement worth $580m with the National Football League. Anheuser-Busch InBev is a multinational beverage and brewing c...
Heinekenstands next in terms of active sports sponsorship agreements, holding a total of 65 active deals across nine sports globally. Valued at an estimated $350m, Heineken’s agreement with Formula One World Championship is its largest active sponsorship deal in sports. Heineken International is a Dutch brewing giant with global operations and mark...
Red Bullis the fifth biggest beverages sponsor brand in sports as of Q3 2022, with a total of 64 active sponsorship agreements globally spread across 18 sports. Red Bull entered its biggest active sports sponsorship agreement, worth an estimated $111.01m, for naming rights to the Red Bull Arena (Zentralstadion) in Leipzig, Germany. Red Bull is a mu...
Molson Coors has the sixth highest volume of active sports sponsorship agreements in the beverages sector globally. The company has a total of 44 active agreements in place in nine sports. Molson Coors’ major active deal in sports is its agreement, worth an estimated $75m, with Green Bay Packers. Molson Coors Brewing Company is a leading global bre...
With a total of 37 active sponsorship deals across six sports globally, iPro Sport ranks next among the ten biggest beverages brands. Valued at $0.60m, iPro Sport’s biggest active sponsorship deal in sports is with Irish Football Association. iPro Sport is a fructose-free isotonic drink based in the UK. The brand is the official hydration partner t...
Monster Energy is the eighth biggest beverages sponsor brand in sports. As tracked by GlobalData, the company has a total of 36 active sponsorship agreements in place in nine sports globally. Monster Energy made its biggest active sponsorship agreement, worth $2.50m, with Mercedes-Benz Grand Prix. Monster Energy is a USA-based energy drinks brand m...
BodyArmor emerges as the ninth biggest beverages sponsor brand with 29 active worldwide sponsorship agreements across six sports as of Q3 2022. The major active sponsorship deal for BodyArmor in sports is with the Detroit Lions. This agreement is estimated to be worth $1.40m. BodyArmor is a US sports drink, and as of November 2021, a fully-owned su...
The tenth most active beverages sponsor brand in sports is Gatorade with 21 active sponsorship deals across eight sports. Gatorade signed its biggest active sponsorship agreement, worth an estimated $1.60m, with Boston Celtics. Gatorade is an American manufacturer of sports-themed beverage and food products, built around its signature line of sport...
Oct 17, 2023 · British Gas, the nation’s most trusted energy supplier, has partnered with Team GB and ParalympicsGB in a new campaign that flips sporting stereotypes on its head.
- Chris Newbould
May 16, 2024 · This led British Gas to partner with Team GB in late 2023 ahead of the 2024 Paris Olympics in a five-year deal. “It was really about finding the right time and right properties with sports in terms of national institutions,” said Freeman, who says British Gas wouldn’t tie itself to one regional team.
- Molly Innes
Oct 5, 2018 · Alcoholic beverage makers are investing heavily in sports sponsorship, with the 30 leading brands currently spending more than $760m each year to sponsor the biggest competitions, clubs and athletes in the sports industry.
Oct 17, 2023 · The new brand partnership with Team GB and ParalympicsGB, with rights and talent negotiated by sports marketing agency Fuse, is the latest milestone in British Gas’ mission to use the power of sport to drive positive change in communities.
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Mar 13, 2009 · British Gas has signed a 15m deal to sponsor British Swimming as the sports governing body looks to build on swimmings growing popularity in the wake of British gold medal success at last years Olympics.
