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The Colorado School of Mines horizontal logo consists of the Legacy Triangle paired with the wordmark, aligned horizontally to form the full signature. This variation is commonly used on academic and administrative materials, recruitment pieces and marketing collateral.
- Web
Colorado School of Mines 1500 Illinois St., Golden, CO 80401...
- Alumni
Mines alum returns to alma mater to support new ventures....
- Fonts, Colors and Graphic Elements
Colors. All materials should include an approved Mines...
- Web
A few logo options are included — enough to provide versatility and room for creative expression. Conforming to the guidelines set forth in this Graphic Standards Guide strengthens Mines’ name and recognition by the public, protects Mines’ trademarks and enhances communications about the university.
Colors. All materials should include an approved Mines signature/logo, use the Mines color palette and follow typography guidelines. It is encouraged that students and student organizations use the approved Mines logos, but they must seek permission first.
Mines alum returns to alma mater to support new ventures. After a career in entrepreneurship, Zack Bennett ’99 is now the founding director of the Mines Venture Program and Beck Venture Center on campus.
- WHERE DO I GO FOR HELP?
- Mission
- Inquiry and innovation Inspiration Challenge Openness Respect Diversity Compassion Collaboration
- Mines core pillars
- MINES WORDMARK
- BLASTER THE BURRO
- OREDIGGERS WORDMARK
- Unit identifiers
- Our colors
- Using typefaces
- OSWALD
- Open Sans is the acceptable PC substitute for Halyard Text and Display
- Sample settings
- A new way to see
- Our photography
- AUTHENTICITY
- LIGHTING
- FOCAL LENGTHS AND ANGLES
- POSING
- The reuleaux
- TYPE CONTAINER
- SUPERGRAPHIC
- WORLD LOOKS TO MINES
- Blueprint sketches
- SAMPLE SKETCHES
- SUBMIT YOUR SKETCHES
- TRANSPARENCY SETTINGS
- Brainstorm marks
- Helluva engineer portraits
- Iconography
- Environment textures
- IN THE WORLD
- CROP TEXTURES
- EXPERIMENT WITH YOUR LAYOUT
- SELECT TRANSPARENCY SETTINGS
- Print accessibility
- CONSIDERING COLOR BLINDNESS
- GRAPHICS BEHIND TYPE
If you’re looking for resources, visit mines.edu/communications If you have questions about applying the brand, please contact:
We, the Colorado School of Mines community, are united by our commitment to our timeless mission of educating and inspiring students from all backgrounds and advancing knowledge and innovations, with the aspiration that our graduates, ideas, actions and innovations will have a transformative impact on individuals and society, leading to shared pros...
Each of the values above facilitates our shared success, and the advancement of Mines and its mission. By our examples and by our encouragement, we seek to foster these values throughout our community, and especially among our students, so as to inspire them to pursue excellence in our shared lives of inquiry and innovation.
Focused public mission Collaborative pursuits of use-inspired innovation and discovery Elite (but not elitist) institution Great people (students, faculty, staff, alumni) Connections and partnerships, particularly with industry and mission-oriented agencies Challenging education and professional preparation Honest broker of information ...
Colorado School of Mines holds the trademark on the word “Mines” within the context of higher education. The word “Mines” may be used on merchandise and apparel, as long as it features the circle R at the end. It is not recommended to format “Mines” using script fonts.
This mark may be used on Athletics materials, from uniforms to print and digital media. Blaster should not be used on academic or administrative materials.
The Orediggers wordmark is used on materials related to Athletics and school spirit such as uniforms and Mines Athletics marketing.
The Mines wordmark pairs with on-campus entities to form the unit identifier. These marks serve as a consistent way for departments, offices and programs to identify themselves in print and digital applications. The unit identifiers do not contain the words “department,” “division,” “office” or “program” in order to maintain shorter, more legible m...
Our color palette is bold and distinctive. It relies primarily on our heritage colors of dark blue, light blue and Colorado Red, along with generous white space. Secondary colors are used to add accent elements to layouts. By leaning on our heritage colors and plenty of open space, we create a modern, energized look that still celebrates our histor...
The Mines brand uses a set of typefaces that offer flexibility and balance across all communications and for a variety of audiences. These four typefaces are Halyard, Oswald, Roboto Mono and Boyrun. Together, they work to bring our messages to life. Some sizes, weights and combinations work better than others. Halyard
Designer: Purchase: Activate: Darden Studio www.dardenstudio.com/typefaces/ halyard?tab=display#display fonts.adobe.com/fonts/halyard Oswald and Roboto Mono are free Google fonts that are available for anyone to download. Halyard may not always be available to everyone for use in Word documents, PowerPoint presentations and other applications. In ...
While we recommend using Boyrun in very limited cases, Rock Salt is an acceptable substitute. This font should only be used in decorative instances, and should never be used for more than four or five words. Brand Fonts
These samples illustrate type combinations that work well together. Specifications for these examples are good starting points, but they can change depending on the format of the piece. UP FOR EVERY POSSIBILITY. SEE WHAT YOU’LL DREAM
Quas endis et voleseq uisqui ute perum quis arist quia dolorep udioressum que dolor repudae ctiuntiam et dolo quiderovid ulparum vitat ut eiciatque eatur sitiore catium An ta vivillarit, co me nocres cuppl. Nos ditiae. Itiorumque que ipsa que volorpori custe re veriam quaeritium ea por atus. Ut ipsandit, commolu piciisciist, sernatemquam haris atis...
Our photography distinguishes the Mines brand and plays a major role in how we communicate. Whether we’re using existing photos or shooting new images, each image should fall into one of the following four categories: joy of discovery, Orediggers at work, environments and traditions. We extend the traits found in the brand essence to how we choose ...
Always be sure that the scenarios you photograph look genuine. Overtly staged photos will feel inauthentic and bring our credibility into question.
Always strive to achieve soft, natural lighting. Photos should feel evenly lit and warm. Avoid harsh flash, colored lighting or stylized techniques that make the images feel overly produced or edited.
Avoid shooting from unnatural angles that distort the subjects. These extreme techniques can make photos feel inauthentic and unflattering.
Avoid photographing subjects who look overly posed.
The reuleaux is the most unique and identifiable visual element of our brand. Continued and consistent use of the shape will build brand equity and recognition. At the right are three common examples of how we use the reuleaux. These are not the only methods of designing with the reuleaux, and this list of uses should continue to grow.
Use the reuleaux to house short headlines and draw focus to the center of your layout. The samples at the right feature our Oswald font with very tight leading and tracking. Note: Because this graphic treatment can obscure elements of the phrase being housed, it must be used for aesthetics only. Never place critical information within the triangle ...
We’ve created two scaled versions of the reuleaux pattern. These patterns can serve as a background pattern to subtly fill negative space. THE
Scale the triangle to large proportions to add a curved, oversized framing element to layouts. This technique works best in simple layouts with lots of open space.
Conceptually, the blueprint sketches represent the complexity of the work that we do. This aesthetic helps illustrate the story of our consistent pursuit of solving problems.
We have a starter library of sketches available for download. However, this library should continue to grow as we collect sketches from the notebooks and classrooms of our students and faculty. These sketches should serve only as decoration, and should never be the main focus of the layout.
To share your sketches for consideration in our campus library, email them to communications@mines.edu.
Although layering graphics is a key element of our visual language, it’s crucial that all copy be legible. Never place copy on top of busy backgrounds. Use plenty of clear space. If you’re looking for additional guidance or resources or simply have questions about applying the brand, please contact:
Although layering graphics is a key element of our visual language, it’s crucial that all copy be legible. Never place copy on top of busy backgrounds. Use plenty of clear space. If you’re looking for additional guidance or resources or simply have questions about applying the brand, please contact:
Although layering graphics is a key element of our visual language, it’s crucial that all copy be legible. Never place copy on top of busy backgrounds. Use plenty of clear space. If you’re looking for additional guidance or resources or simply have questions about applying the brand, please contact:
Although layering graphics is a key element of our visual language, it’s crucial that all copy be legible. Never place copy on top of busy backgrounds. Use plenty of clear space. If you’re looking for additional guidance or resources or simply have questions about applying the brand, please contact:
Although layering graphics is a key element of our visual language, it’s crucial that all copy be legible. Never place copy on top of busy backgrounds. Use plenty of clear space. If you’re looking for additional guidance or resources or simply have questions about applying the brand, please contact:
Although layering graphics is a key element of our visual language, it’s crucial that all copy be legible. Never place copy on top of busy backgrounds. Use plenty of clear space. If you’re looking for additional guidance or resources or simply have questions about applying the brand, please contact:
Although layering graphics is a key element of our visual language, it’s crucial that all copy be legible. Never place copy on top of busy backgrounds. Use plenty of clear space. If you’re looking for additional guidance or resources or simply have questions about applying the brand, please contact:
Although layering graphics is a key element of our visual language, it’s crucial that all copy be legible. Never place copy on top of busy backgrounds. Use plenty of clear space. If you’re looking for additional guidance or resources or simply have questions about applying the brand, please contact:
Although layering graphics is a key element of our visual language, it’s crucial that all copy be legible. Never place copy on top of busy backgrounds. Use plenty of clear space. If you’re looking for additional guidance or resources or simply have questions about applying the brand, please contact:
Although layering graphics is a key element of our visual language, it’s crucial that all copy be legible. Never place copy on top of busy backgrounds. Use plenty of clear space. If you’re looking for additional guidance or resources or simply have questions about applying the brand, please contact:
Although layering graphics is a key element of our visual language, it’s crucial that all copy be legible. Never place copy on top of busy backgrounds. Use plenty of clear space. If you’re looking for additional guidance or resources or simply have questions about applying the brand, please contact:
Although layering graphics is a key element of our visual language, it’s crucial that all copy be legible. Never place copy on top of busy backgrounds. Use plenty of clear space. If you’re looking for additional guidance or resources or simply have questions about applying the brand, please contact:
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We offer a wide range of resources to assist you in utilizing the Mines brand effectively, including tools for creating stationery, letterhead, email signatures and PowerPoint templates.
