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Parkwood Entertainment is an American management, production, entertainment company and record label founded by American singer-songwriter Beyoncé in 2008. The company began as a production unit for films and videos in 2008.
Parkwood Entertainment is an American management, production, entertainment company and record label founded by American singer-songwriter Beyoncé in 2008. The company began as a production unit for films and videos in 2008.
- Beyoncé and Jay-Z Net Worth
- Tidal
- Celebrity Endorsements
- Album Release Marketing
- Using Her Brand Power
In 2008, Beyoncé married rapper and entrepreneur Jay-Z, and soon the two were named pop music's first billionaire couple.In 2014, the duo grossed $109.6 million from their joint On the Run Tour. Their follow-up, the On the Run Tour II, grossed $253.3 million in 2018. Beyoncé also makes money from appearances, modeling jobs for fashion magazines and...
In 2015, Jay-Z, through his company Project Panther Bidco Ltd., bought Tidal, a subscription-based music streaming service from the Norway-based Aspiro Group, also known as Aspiro AB, for $56 million.Tidal had just launched in the U.S., U.K. and Canada and was about to launch in more European countries when Jay-Z purchased the company. Tidal is the...
Beyoncé signed a $50 million endorsement deal with PepsiCo (PEP) in 2012. Under the terms of the hybrid deal, Beyoncé appears in Pepsi print ads and commercials, and Pepsi provides funding for selected creative projects.She is also a celebrity spokesperson for the cosmetic company L'Oreal (LRLCY). She has appeared in high-profile ad campaigns for A...
Beyoncé has successfully used social media networks and unconventional techniques to market her albums. In December 2013, she released her namesake visual album without announcing it. The surprise release triggered a ripple effect response on social networks. With over 800,000 downloads on iTunes in the first three days after release, the album was...
In September 2018, Beyoncé appeared on the cover of Vogue for the fourth time.She shared the story of her pregnancy with twins along with her thoughts on body acceptance and her legacy. It was a first for the magazine, in that it ceded complete editorial control over to the subject: Beyoncé dictated the content of both the cover story and the accom...
Jun 30, 2024 · The group’s main period of activity would last until early 2006, by which point it had dramatically evolved into a trio—just in time to contribute the big soundtrack song for another iconic trio, “Independent Women Part I” for Charlie’s Angels (2000)—before launching three very different solo careers.
Jun 11, 2024 · But the company’s earliest iteration was back in 2008 as Parkwood Pictures, a way for her to executive produce a couple of star vehicles and eventually co-direct her first feature. A decade and a half later, Beyoncé isn’t exactly the Oscar-winning screen legend she openly dreamed of becoming early in her career.
One of the most notable businesses that Beyoncé owns is her own entertainment company, Parkwood Entertainment. Launched in 2008, Parkwood Entertainment serves as Beyoncé’s primary entertainment and management company, covering everything from music production to live performances.
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Sep 30, 2022 · Parkwood Entertainment: In The Beginning. While still being managed by her father, Mathew Knowles, Beyoncé launched Parkwood Pictures in 2009. The idea, according to Runcie, was to provide a...
