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1. de.linkedin.com › in › dr-marcelo-f-de-la-cruz-36a385123Dr. Marcelo F. de la Cruz – Assistant Professor – LMU Munich ...

   de.linkedin.com › in › dr-marcelo-f-de-la-cruz-36a385123

   Beliebt bei Dr. Marcelo F. de la Cruz. New paper in Marketing Science on "The Effect of an Ad Ban on Retailer Sales: Insights from a Natural Experiment". In this paper, my amazing….

   • Followers: 677
   • Location: Deutschland

   • Occupation: Assistant Professor

2. scholar.google.com › citations‪Marcelo F. de la Cruz‬ - ‪Google Scholar‬

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   Feb 3, 2023 · ‪Ludwig-Maximilians-Universität München‬ - ‪‪Cited by 11‬‬ - ‪Social value in business‬ - ‪Conviction narratives‬ - ‪Strategic orientation‬

3. www.som.lmu.de › en › facultyContact page - LMU Munich School of Management - LMU Munich

   www.som.lmu.de › en › faculty

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   Dr. Marcelo F. de la Cruz. Assistant Professor. Institute for Innovation Management

4. cms-cdn.lmu.de › media › 04-somMarcelo F. de la Cruz

   cms-cdn.lmu.de › media › 04-som

   Curriculum Vitae (01/2024) Dr. Marcelo F. de la Cruz 5 of 10 de la Cruz, M., Spanjol, J., “Beyond Customer Value: An Interdisciplinary Review of Societal Value Creation in For-Profit Firms and Directions for Future Research.” European Marketing Academy Conference (EMAC), Corvinus University of Budapest, Hungary, May 2020 – Cancelled

5. maps.google.es › mapsGoogle Maps

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   Find local businesses, view maps and get driving directions in Google Maps.

6. www.en.iim.bwl.uni-muenchen.de › news › welcome_mrWelcome at the IIM, Mr. Marcelo de la Cruz! - Institut für ...

   www.en.iim.bwl.uni-muenchen.de › news › welcome_mr

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   Mr. de la Cruz studied Mechanical Engineering at the Technische Universität München and has broad industry experience as a management/strategy consultant and lastly as manager in the telecommunication industry.

7. www.facebook.com › public › Marcelo-de-la-CruzMarcelo de la Cruz Profiles | Facebook

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   View the profiles of people named Marcelo de la Cruz. Join Facebook to connect with Marcelo de la Cruz and others you may know. Facebook gives people the...