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- About
Showing up on the runways in Milan, New York, London and...
- About
Rocawear (stylized Roc-A-Wear) is an American clothing brand founded in 1999 by Roc-A-Fella Records co-founders Damon Dash and Shawn "Jay-Z" Carter. The brand has had annual sales of $700 million. [when?
Showing up on the runways in Milan, New York, London and Paris, ROCAWEAR introduced a new, casual glamour with a streetwise sensibility. They didn’t just sell clothes, they sold an image—and the brand took off, becoming one of the hottest in 90s fashion and an international sensation.
New York minutes, #Rocawear moments. Forge your own lane, let the world watch. 🗽🚖 Live the legacy with #Rocawear – rooted in hip-hop, thriving in the city 🏙️🔥
Rocawear. 360,081 likes · 59 talking about this. The official Facebook page for Rocawear. Rocawear defines the lifestyle for today's young hip consumer. http://www.Rocawear.com
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Dec 4, 2020 · Rocawear is the most profitable brand in hip hop history, co-founded by rapper Jay-Z in 1999. Learn how he turned his influence and vision into a global fashion empire that rivaled big brands and changed the game.
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Oct 18, 2023 · Learn how Rocawear, founded by Jay-Z and Damon Dash in 1999, became one of the most influential hip-hop fashion brands in the world. Explore its rise, impact, and anniversary collection.
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