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13 hours ago · In the first episode, Popeye adopted Sonny (Jimmy Donnelly), a character later known as Matey the Newsboy. This program was broadcast Tuesday, Thursday and Saturday nights at 7:15pm. September 10, 1935, through March 28, 1936, on the NBC Red Network (87 episodes), initially sponsored by Wheatena , a whole-wheat breakfast cereal , which routinely replaced the spinach references.