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  1. analytics.google.com › analytics › academyGoogle Analytics Academy

    For an overview of other Google Marketing Platform Analytics products, check out the Analytics Mini-Courses on YouTube. There you can learn how to create your account; set up your first report, tag, or test; and use Google Analytics for Firebase, Google Tag Manager, Google Optimize, and more.

  2. Select how you intend to use Google Analytics. Google Analytics tailors the set of default reports based on the information you provide about how you intend to use Analytics. For example, if you choose "Generate more leads," you will see a collection of reports to help you measure lead generation.

  3. Jul 1, 2023 · The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Set up Analytics for a website and/or app Set up data collection for an app Confirm data is being collected in Analytics How to navigate Analytics About events Set up and manage conversion events Get started with reports Link Google Ads and Analytics Get started with ...

  4. Google Analytics gives you the tools you need to better understand your customers. You can then use those business insights to take action, such as improving your website, creating tailored audience lists and more.

  5. The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Set up Analytics for a website and/or app Set up data collection for an app Confirm data is being collected in Analytics How to navigate Analytics About events Set up and manage conversion events Get started with reports Link Google Ads and Analytics Get started with ...

  6. The value of digital analytics How Google Analytics 4 works How Google Analytics is organized Structure your Analytics account Set up Analytics for a website and/or app Set up data collection for an app Confirm data is being collected in Analytics How to navigate Analytics About events Set up and manage conversion events Get started with ...

  7. Google provides free courses to help you get started with Google Analytics. First, learn how Google Analytics works and create your account and property. Then, learn how to navigate the Google Analytics web interface, use reports for your business, and manage the data you send. Get started

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